The B2B health and medical sector is a lucrative space in which to be spelling. Those B2B sales and marketing teams tasked with selling products and services are part of an industry where the spend is more than $2.3 trillion in the US alone. The Canadian market has equal potential, […]
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Healthcare Digital Marketing: An Effective Strategy
Healthcare providers are increasingly turning to digital marketing to reach and engage with patients. Healthcare digital marketing has become a vital strategy for medical practices, hospitals, and healthcare organizations to connect with their target audience, build trust, and drive patient acquisition. The Digital Transformation of Healthcare Marketing Recent years have […]
4 Key Components of a Successful Healthcare Marketing Strategy
Despite the controversy surrounding for-profit healthcare, the hospitals that claim for-profit status tend to fare better and benefit a broader demographic of patients than their non-profit counterparts. How so? For one, for-profit hospitals can funnel their additional funding into state-of-the-art technology and adequately staff their facilities, trimming down patient wait […]
Boost Online Reputation with the Healthcare Video Marketing
Videos have become an integral part of our lives. From advertising to marketing a product, videos have surely shown how powerful they are. Videos are very effective since they can be retained for a longer time and impress the consumer’s mind. This article further shows how a video can help […]
Importance of HIPAA Compliant Healthcare Apps for Your Enterprise
What can be the cost of stolen medical records? Well, it is literally not possible because each medical record means a lot to an individual, a patient. From blackmailing patients to accomplishment of mela fide objectives, any breach of the data can remain harmful to the victim. Here is where […]
10 Big IT Challenges for Healthcare Sector – Today and Tomorrow
The healthcare sector is thriving at a rapid pace amid stringent regulations globally. It is one of the most sensitive sectors that has a lot of impact on our lives, and evolving technology can work wonders in improving patient services. Let’s take the example of a healthcare app development process […]
5 Steps for Deciding on Healthcare
It’s not easy choosing the right healthcare plan. Before you make any decision, it’s important to carefully consider all of your options. Doing this will not only help you stay healthy and alive, but protect you against financial disaster as well. You should never pay for an operation or treatment […]
Healthcare Mobile App Development: Future of the Healthcare Industry
“It is not the strongest of the species that survives, nor the most intelligence, but the one more responsive to change.”- Charles Darwin From the origin of the Ayurveda to the innovation of latest robotics surgery, the medical field has gone through from innumerable changes for curing the disease. As […]
How Mobile Medicine Is Changing the Healthcare Industry
Mobile technology has changed the way many industries do business. The banking industry, for example, used to involve long waiting times and tedious form-filling. Now, an individual can easily perform any banking transaction remotely, provided they have a smartphone handy. Other industries like the travel industry and the food service […]
Pursuing a Career in the Healthcare Industry
If you want to pursue a degree in the medical field, you can work towards that MD. If you are interested in medicine but being a doctor doesn’t seem quite right for you, there are a host of other career paths you can follow. All these careers are rewarding and […]
A big trend in healthcare: apps for chronic disease management
In our fast-moving world, where almost everything from books and groceries to babysitting and shared rides can be bought through an electronic connection on a mobile gadget, it seems reasonable to suppose that more and more of our health care can also be maintained using apps on mobile devices. Proponents […]
How Technology is Reshaping the World of Healthcare
The latest technologies are already making real changes in the world of healthcare and emerging tech-trends promise to create nothing short of an industry-wide revolution. From automated surgeries to 3D printed prosthetic, the latest advances in medicine are already allowing for a wider range of procedures, options and a higher […]