50% of the mobile users end up visiting stores (local) within 24 hours thanks to local mobile search. But why am I telling you that? Because if you are not targeting these people online then you are missing out huge opportunities. Google Search has evolved. It doesn’t matter whether you […]
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Online Reviews and Their Impact on Local SEO and Your Brand’s Visibility
If you’re an entrepreneur, then the reputation of your brand is what should matter the most. It is the way your customers feel about your product or service, how reliable they find your company to be, and how fast you are able to get rid of all their grievances for […]
What Marketing Techniques Are Suitable for Small Businesses
Small businesses often don’t have the luxury of diversifying their marketing too much. This is why they need to prioritize and allocate their resources as wisely as possible. This is also why ROI is everything. By resounding with just the right crowd, reaching them through the right medium and appealing […]
How Reviews Influence Buyer Decisions and Help Businesses Achieve Web Marketing Success
Most buyers today turn to online reviews when looking up a product or service that interests them. For one thing, there is a sense of “social belonging” – a feeling of confidence that you are making decisions based on the experiences of others. It’s why most SEO experts highly recommend […]
How Japanese Businesses Use Instagram to Increase Brand Awareness
It is an established and a well-known fact that Japan is one of the economic giants worldwide. Having achieved a remarkable growth and rapid expansion in the second half of the 20th century after the second world war, its triumph is greatly propelled by the highly successful car and electronics […]
Why Businesses Should Stop Using Personal Facebook Profiles
Many small and medium-sized businesses still use their personal Facebook profile to promote and market their business, and it needs to stop. Many larger businesses and brands do not use their personal Facebook page to promote their brand simply because they are not built on a person. However, the same […]
How to Climb the Local SEO Ladder and Rank Your Business High
While it may seem daunting trying to take your business to the top of the SEO ladder on a global scale, it’s actually more challenging to understand the quirks of your local market. Excelling at local SEO is a far cry from what you would expect from your average SEO […]
How Internet can Benefit Small Businesses
The Internet has become an indispensable communication tool. As demand for greater connectivity with greater bandwidth keeps rising networks more and more businesses are using the Internet to reach customers and clients via, corporate websites, emails, and social media platforms. Gone are the traditional ways companies, firms and corporations conducted […]
Seven Ways For Businesses To Save Money
Growing a business is not without its fair share of stresses and strains, and top of the list are likely to be those of the financial variety: how to keep cash flow healthy, pay staff on time, and avoid the precipice of debt. Sound financial management starts with keeping an […]
Businesses that Have Transformed their Industries
Business has always been driven by innovation and providing new solutions to old problems. However, in the last few years, this concept has been pushed even further. With the rise in Internet technology, social media, and the start-up culture, it is no longer enough to just have a good idea. […]
How Small Businesses Can Increase Their Brand Awareness [Infographic]
It really is no big secret that small businesses are faced with a number of challenges on a daily basis that large corporations do not have to worry about. It might be possible that your company offers the best products and services available in the region, but if people are […]
5 Local SEO Mistakes You Should Avoid at All Costs
Local SEO or local search engine optimization is the shining star of SEO. Local searches almost always occur at the last stage in the sales funnel, so dominating these searches offers businesses a very high conversion rate compared to general SEO. Local SEO is easier to dominate than standard internet […]