As information technology (IT) organizations struggle to deliver applications to their business customers, they are increasingly more open to implementing new approaches to project management. One such approach is using an IT project management office (PMO). A strong PMO can benefit an organization in many ways. The primary benefit is […]
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How Organizational Characteristics of a Business Affect Customers’ Goals
Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]
Guidelines on Setting Goals when Selling
A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]
What Are Web Malls Good For?
Web malls have generally been unsuccessful on the Web with very few exceptions. Although they seem like a great idea—after all, they work well in local geographical areas—they have not been able to attract much attention on the Web. Therefore, I don't see them as a significant force in ecommerce. […]
Basic Elements of an E-business Model
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
How to Prepare a Good Business Budget
Preparing a good business budget is an essential step for the success of any business. Not only an effective budgeting strategy influences long-term development for the company but also establishes solid relationships with other business partners and prospective customers. Sales Planning Consider the historical patterns of behavior for your customers, […]
Why Online Review Sites Are Beneficial for Small Businesses
By now, every company in the world has heard why they should claim their business page on review sites like OpenTable or Google+ Local. It helps improve SEO, and it allows customers to share feedback with your business. While these benefits are great for most businesses, claiming a business page […]
Most Popular Freelance Jobs where You Can Earn Lots of Money
So, you've decided to move into the world of freelancing in order to increase your income as well as change for the better the balance of your lifestyle and job satisfaction etc. Well, the good news is that it is certainly possible! Here are five jobs which traditionally are amongst […]
Advantages of Mobile Point of Sales Systems
The need for a mobile point of sale system is becoming a necessity in the highly competitive hospitality industry. Businesses including restaurant ownership, retail management, hotel management, and others are recognizing the demand to keep up with technological advancements to maintain a competitive edge. Point of sale systems have become […]
Security Techniques to Keep Your Business Safe From an Attack
It's an unfortunate truth that businesses today typically have more desirable resources, and as a result are more likely to be targeted by thieves. Luckily, as the risks have increased, so security systems have evolved to match. There are now a range of techniques and tactics that any business owner […]
How to Choose a Good Institute for PMP Training
The Project Management Professional (PMP) is a credential offered by the Project Management Institute (PMI). The credential is the single most important industry-recognized certification for project managers. It is so important because it shows employers and potential employers that you have all of the education, experience and competency that is […]
Recommended Investments to Make for Your Small Business in 2014
With 2014 almost here, small business owners who are looking to get a jump on the new year are knee-deep in their planning stages for January 1st and onward. While it’s important to look back on what worked (and how you might be able to streamline it), it’s also crucial […]