Saturday, May 18, 2024
One of the biggest overhead expenses for many companies is commercial insurance premiums. Without commercial insurance, a company is certainly at risk. One unfortunate event could wipe out a company's assets and force that business to declare bankruptcy. Thankfully, there are ways to both have the protection of commercial insurance […]
This is a really important question that you should take a lot of time to answer to. There are way too many people that are currently holding a job that they hate. This eventually creates a lot of resentment and can easily lead towards many other problems that are correlated […]
Every corporate executive knows that an organization's fiscal health depends on two things: increased sales and reduced costs. Since your sales can only grow so much, they rely heavily on experienced managers to increase theit profitability. However as the working world becomes more competitive, it can be difficult to attract […]
What comes to mind when you think about the greatest partnerships of all time? Simon and Garfunkel? Ernie and Burt? Peanut butter and Jelly? While all of those partnerships successfully feed our hunger for entertainment, they don't exactly change the world for better or worse. For that, we need to […]
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]
There are a few businesses that you can get up and running quickly if time is of the essence. If youve just lost a job or you cant take the one you have much longer, here are a couple of fast start ideas. 1. Private Tutor. To start this business, […]
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Time was that the local fishing shop was a social hub and a venue to meet up for anglers as well as the best place to buy their tackle and bait. Despite their social role, however, many shops have struggled to survive and now questions are being asked regarding the […]
Exhibition displays provide an invaluable opportunity for business organizations in any industry, enabling them to create a retail experience that effectively brings the customers to them. What’s more, it’s a retail experience that makes the customer or potential client feel as if they are in the driving seat, without all the […]