Chasing after cost-effective ways to run your business can be a double-edged sword since low cost solutions are usually not all that good. This can easily lead to lower work efficiency and reduced productivity. In some cases, a business establishment can even cut costs on the essentials, which literally forces […]
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Top MBA Specializations in the field of Financial Management
So, you want to pursue an MBA and manage top business organizations! Being one of the most sought after career options in the modern and fast growing Indian economy, MBA is certainly the way to go for the talented and disciplined students who have what it takes to make business […]
A Strategy for Improvement and Success of the IT Project Management Office
As information technology (IT) organizations struggle to deliver applications to their business customers, they are increasingly more open to implementing new approaches to project management. One such approach is using an IT project management office (PMO). A strong PMO can benefit an organization in many ways. The primary benefit is […]
Product Oriented Organizations vs. Customer Centric Organizations
The design and implementation of a customer-oriented strategy, having as a central concept the Customer Lifetime Value (CLV), represents a very good example of a complex operation which necessitates a radical reorganization of the company. Such reorganization is not necessarily in terms of physical structure, but rather in terms of philosophy and […]
Basic Elements of an E-business Model
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Basic Business Planning Strategies
There are a number of reasons why planning is necessary: 1. The future is not an extension of the past. 2. The rate of change in the marketplace will continue to accelerate. 3. Technological progress is taking place at an extraordinary rate. 4. Regulatory issues require constant attention. 5. Population […]
Video Advertising: The Moving Pixels of 2014
When they say a video has the power of ‘The Moving Picture', they are not wrong. Last year was awesome for digital video viewing that witnessed a striking growth in arena. eMarketer's survey had estimated last year that about 182.5 million American people will be inclined to viewing digital videos. […]
How to Measure the Effectiveness of Radio Advertising
Running advertisements for your business on the radio can be a very effective marketing tool - and one that is used by firms both big and small alike. It's also an advertising method that continues to be relevant even with the onset of Internet-based marketing campaigns. And what's more, it […]
Immersive Social Media and Interactive Products
Sometimes, it becomes rather difficult to draw a clear-cut boundary between the physical world that people live in and the virtual world in which they interact. There is no doubt that the networked world is here to stay and is going to change the way we conduct almost every aspect […]
Guidelines on Developing a Successful Residential Cleaning Business
Residential cleaning business is operated professionally and is totally different from cleaning one's personal home. Everyone makes it a point to clean their residence constantly, but learning the methods of professional cleaning takes sufficient time and effort since the client expects to find their home spotless, tidy and clean smelling […]
Are You Prepared to Save a Choking Baby?
Nobody likes to think about bad things happening, especially to your own child, but not being prepared isn't going to help anybody. Over 90,000 people a year are saved by CPR in the U.S., but many more don't receive the aid they need. You already know that there is nothing […]