A customer review serves an important role in building the business. It allows other customers to perceive the company and make a wise purchasing decision. But, when a negative review is posted about the company, it completely ruins the image. Not necessarily, any negative review shared by the customer is authentic. Hence, the fake review is one of the deadliest global problems for every business.
The fake review is highly manipulative. It creates a misconception for the customers and hurts the reputation of the company to a great extent. Businesses around the globe wish to avoid such a game that is often played by competitors, former employees, or a customer itself. If you are also struggling with the same situation, then you need to find a better solution.
Even on the review sites, such things happen often. Yet, there are a few review sites that take the matter seriously and ban the reviewer from the site.
You can also fight a fake review to save your business. Are you ready to play safe and wipe out the negativity around your business? Read this post till the end, and you will get the answer to your question.
Top 4 Ways To Fight Fake Review To Save Your Business
1. Update your purchasing system frequently
The simplest way to avoid a fake review is to update your purchasing system. If you know about your customers, then you can fight a fake review easily.
Experts say fake reviews can potentially be decreased if the reviews are tied to purchase only. This means that you are only allowing your customers to submit a review about their experience. Eventually, the bots will be disqualified from posting anything against your business. It is the only way to disallow your competitors to share false experiences with you.
2. Don’t distribute the ownership of your reputation data
Do you know why some businesses face big losses? This is because the ownership of their reputation is distributed. It again allows your competitors or any individual owning your data can share negative about you.
If you want to control this negativity and protect your business from a downfall, then you have to take the ownership back. In this way, you can push review sites to improve their standards. If this happens, they can easily prevent fake reviews submitted against your business.
Review site often doesn’t pay much attention to fake reviews. If you simply follow the point, you will get standard protection of your reputation.
3. Explore and perform on more marketplaces
If you don’t have an official site, then you need to explore a few marketplaces to cater to the needs of the buyers. It allows you to get more coverage with satisfaction to run a business on a standardized platform.
To fight fake reviews, you are highly recommended to get connected with more marketplaces. Not only you get the opportunity to perform effortlessly for the buyers, but you get exposure to generate more revenues.
It is often seen that businesses connected with more platforms have a huge customer base. This allows businesses to eliminate the chances of receiving a fake review. Yet, it ensures better performance and more satisfaction to the customers beyond words.
4. Respond to customers politely
The harsh response to queries or reviews will never help you in winning the reputation. Instead, it will prove a fake review right. If you are concerned about the health of your business, then you should consider your communication skills as well.
For any business to grow and put a great impression on the customers, it has to adopt a professional communication style. This is one of the ways that customers will be more attracted to you. Moreover, a fake customer will come under pressure and ultimately accepts the mistake.
Hence, you need to work on your interpersonal skills and make things go better for your business. If customers see you replying to the fake review politely, they will understand that you are right, and the comment on your business is fake. But, you have to play smart to take the situation in your hands.
The Bottom Line
It seems so easy to post a review of the company. For a company, it is more than a challenge to receive a positive yet real review for its services. The digital world is full of manipulative strategies that no business is safe here.
You can also face a difficult situation like this or may have already gone through the same situation. The best way to avoid these practices is to follow the points mentioned above. Definitely, you will have to work and make adjustments to the next level. It will be in your favor if you take action on time.
Remember, a review can ultimately change the buying decision of the customers. One fake review can completely change the perception of the company.