Saturday, April 27, 2024
Search engine marketing is becoming more and more of an influence within the way business is done on the internet. For the past several years, search engine optimization has been understood by the general public as something that runs in the background, behind the sites we know, love to visit, […]
With the Penguin 2.0 update that rocked the SEO world in late May, anchor text became quite a big topic of discussion in the SEO community. What level of exact match anchor text is appropriate to use in a post penguin world? What about partial match anchor text? How do […]
In my books, Google's been a bit funky in the last few months. Intentionally changing the way page titles are displayed in their SERPs, heavily pushing Google Authorship to cut back on spam guest blogging, and now introducing a way to incorporate reviews aside from their own in their SERPs. […]
In today's online marketing world people are always talking about search engines and social media. They make comparisons between the two all the time. Which is the better one to get traffic to your blog — social media or search engine? While people are talking about which is better in […]
If you were to begin improving your website on Google, which would be the systematic approach? Responding to this question was easier some time back because just by developing heavy anchor-text hyperlinks, you had total control over the positions. Unfortunately, SEO has changed a lot; it is not the same […]
In a constantly changing landscape of SEO, every year, search engines like Google make significant changes in the Search Algorithms. Some of these changes are minor while some are major updates like Panda and Penguin, which affect the search results and rankings of websites to a great extent. Panda Update: […]
Most businesses realize the power of search engine optimization (SEO), but some get a little over-zealous and repetitive in their efforts. With 2013 bringing a rise in penalties due to Google’s Penguin 2.0 update, now is the time to rethink your SEO strategy and marketing efforts. Namely, you’ll want to […]
On a fundamental level, SEO (search engine optimization) remains an integral tool for small and large businesses alike. Despite this, however, it is a technique that has changed considerably since the turn of the century, thanks primarily to Google’s increasingly obvious penchant for content marketing and the development of a […]
Is your website having trouble with the recent Penguin update? You are not alone. Other websites from white-hat seo websites to black-hat seo websites are also having the same trouble with the dreadful Penguin. Most websites’ seo campaigns have stopped to learn about this Penguin update and to modify their seo […]
When sites are hit by Google algorithm changes, it can sometimes seem like a long road to recovery. Indeed, website owners may be moved to express the view that it will actually be impossible to recover. The good news is that it will almost always be possible to get things […]
Whether you have made an investment into using professional SEO services or have set up Google Webmaster Tools and are looking to boost your search presence yourself, one huge consideration is going to be whether you are getting a return on your investment, both in terms of finances and/or time. […]
In almost every form of progressive industry, indicators are used to analyze data and forecast future performance. From the results that are generated, it is possible to adapt or tailor an existing strategy to achieve more effective results, and this method of working is prevalent across a host of financial, […]