Properly measuring the overall success of your SEO strategy is crucial to being able to maximize your results. There are different things that you will want to do in order to be able to measure the overall success of your SEO efforts. In this article, we will be going over different ways you can successfully measure your SEO performance to see how well its working and what you might be able to do to improve it. There are a lot of dedicated tools that you can use, but Google Analytics provides you with a lot of the data that you might need. Because of the importance of SEO on your company’s success, it would be wise to consider hiring a professional like Scott Keever SEO for proper implementation and execution.
- Organic Traffic
Perhaps the most important thing that you are going to want to measure to determine how well your SEO strategies are paying off is the amount of organic traffic that you are accumulating. Organic traffic is the traffic that you earn from appearing high within the search engine rankings for respective keywords and key phrases that you are targeting. Thus, it is organic traffic rather than paid traffic. It is very important to accurately and steadily track your organic search results for the keywords that you are actively targeting with your content and on-site optimization. This alone will give you a good idea on how well your content is performing, how well your website is doing in general, and what you might be able to do to improve it.
You want to look at everything when you are analyzing your organic traffic. Not only do you want to look at certain pages, but you will want to track where your traffic is coming from. Understanding where a majority of your traffic comes from is key to being able to get the most out of your SEO efforts. By seeing what the majority of your demographic makeup and where they are coming from, you should be able to better tailor your content and website to fit their respective criteria.
Quality Of Traffic
Not only do you want to measure the overall traffic that you are getting, but you also want to analyze and measure the quality of traffic you are attracting. The quality of your traffic requires detailed measurement and analysis. There are various factors that you should be looking at when determining the overall quality that you are achieving. For one, you want to factor in the ‘average visit duration.’ This is essentially the duration that one spends on your website once visiting it. Along with this, you want to factor in other things including the ‘bounce rate’ of your website and specific pages which indicates how quickly your visitors click-off your website. Lastly, you want to factor in ‘page’s per visit.’ This will tell you whether people are staying to browse through additional content or if they are simply looking at where they initially landed on your website. Each of these measurements can really give you a lot of information to enhance the overall quality of not only your SEO efforts, but your website as a whole to improve its end-user experience.
- Keyword Rankings
Another significant thing that you want to pay attention to when you are looking to analyze and measure your SEO performance would be the overall keyword rankings that you have accumulated. Ideally, you want to try to figure out what keywords your website is ranking for and which keywords are bringing in the most traffic. By understanding various popular keywords in your industry and figuring out how good of a job you are doing at targeting them, you should be able to tell whether or not your SEO efforts are paying off. Targeting the right keywords with your content publishing is key. Without proper keyword research and analysis, you are bound to miss out on a large segment of the market that you could actively be targeting with your SEO strategy.
To do this, you will want to utilize various keyword tracking tools in order to see what keywords you are ranking for, what keywords you could be ranking for, and what your competition is ranking for them. Having this much information readily available will give you a lot to go off of when it comes to figuring out how well your entire SEO strategy is working.
- Click-Through Rate
Another big thing that you want to pay attention to when you are trying to figure out how well you are doing with your SEO efforts would be the ‘click-through rate‘ that you are experiencing. This is ultimately the average percentage of people that click on one of your links after seeing it show up within the search engine results. Ideally, you want this rate to be as high as possible because it will mean that your website is being positioned as an attractive and desirable website to visit for various keywords. This generally means that you have a well-optimized meta description, titles, and proper keyword targeting in place.
For this, you should be looking at your individual click-through rates for everything from your keywords to the various landing pages that you are using.
Luckily, there are two specific utilities that you can use that are not only free, but they offer a majority of the metrics that you will need to properly analyze your website to ensure that your SEO strategy is working properly. The tools that you should be using to measure your success with your SEO strategy are Google Analytics and Google Search Console. These should provide you with just about any metrics that you need to properly analyze your website’s SEO efforts.
Overall, there are a lot of different things that you should be doing when it comes to measuring your overall SEO performance. By following the different tips above, you should be able to maximize the results that you are able to get with your SEO efforts. Having a proper and comprehensive SEO strategy is key to being able to succeed in today’s marketplace. This is why hiring a professional and expert like Scott Keever SEO can be so beneficial for your business. Hiring a professional to assist in both the implementation and execution of your SEO strategy will help to propel your website within the search engine rankings and enhance the results that you are able to get from it.