As a website owner, one of the most important things on your list should be your content outreach campaign. Getting your content out there onto other websites and blogs is essential for building links and expanding the net when it comes to your target audience. But, with everybody using the same types of blogger outreach tactics, how can you make sure that your content outreach strategy stands out from the crowd? We’ve put together some innovative ideas to help you make sure that you are running an effective content strategy.
In recent times, marketing has evolved into person to person (P2P), instead of business to consumer or business to business. No longer is marketing about pushing your message out there to people directly, it is about connecting with and informing people who will then be able to tell others about you. When it comes to spreading your message, bloggers have many distinct advantages. Successful bloggers will have direct access to your target audience and will be able to use word-of-mouth marketing, such as product reviews, to influence purchasing decisions.
Creating Long Term Relationships
When putting together a pitch for content outreach in order to work with bloggers, the main thing to aim for is a long-term relationship, rather than a one-off guest post. Successful blogger strategies include much more than simply a one-time mention. Forming strong and ongoing relationships is key to true success with outreach when you are asking bloggers to essentially be an ambassador for your brand. A blogger who often gives your brand a mention and allows you to guest post regularly will not only provide a content fit which is authentic and organic, it also gives the type of recommendation which will lead to action, rather than simply raising awareness.
Think Outside the Box
When it comes to outreach and link discovery, thinking outside of the box is absolutely essential. The most successful blogger content outreach campaigns out there are often hugely creative, which generates much more interest in readers than simply being mentioned. Doing something unusual or out of the ordinary to catch the attention of bloggers who can host your content is a great way to stand out from the crowd with your content outreach campaign.
Host Blogger Events
Rather than sponsoring content or sending out product samples, consider hosting an exclusive event for bloggers to attend where they can learn more about your company and brand first-hand. These types of in-person, face-to-face events often result in relationships between brands and bloggers which are much stronger, and also gives you the chance to pitch your ideas for your content outreach strategy in person. A common mistake made by company and website owners when pitching to bloggers for content outreach is forgetting that bloggers have an entire life existing away from their blog. Reaching out with a blogger event allows you to invite bloggers to bring plus-ones or their families, which can result in more brand exposure.
Putting together a successful content outreach strategy takes time, but it is worth it.