It is an established and a well-known fact that Japan is one of the economic giants worldwide. Having achieved a remarkable growth and rapid expansion in the second half of the 20th century after the second world war, its triumph is greatly propelled by the highly successful car and electronics […]
Nowadays, Affiliate Marketing is gaining popularity. It is gaining its place in the marketing strategy of businesses. It is a kind of marketing arrangement where an E-commerce retailer will pay the commission to an external website. The commission is paid for the sales generated through the external website. Simply, the […]
Merge/purge is a data processing technique used for direct marketing activities. In the digital world, where no business wants to spend money on paper, postage, and list due to increasing cost, merge purge has emerged as the best solution. Now the question is, “What is merge purge?” Merge/purge is the […]
At some time, you will inevitably be tasked with helping an employee deal with the loss of a loved one. It is not easy, but it is important. When an employee loses someone he/she cares about, it is essential for the management or the human resources department to find […]
Marketing has changed dramatically over time but the core concept of marketing a product or service remains the same. You want to attract attention to the item that you want to sell. To accomplish that, you want to make the item visible to as wide a section of the public […]
Are you someone who has still not utilized inbound marketing? There are many who agree to the fact that the inbound marketer’s user-focused and educational approach is probably the best way in which a company can stay an edge over others. Now that you know that your boss still hasn’t […]
How seriously are you taking the process of creating a logo for your startup? If, in the past few days, you did not take the task seriously, now would be the best time to do so. Otherwise, your website can expect a drop in traffic or an increase in bounce rate […]
The good news is that the market features dozens of marketing apps, solutions and software products. The bad news is that you’ll be responsible for the integration of those with the other tools that your business relies on. Effective integration is heavily dependent on the tools that you’ve chosen for […]
Marketing in the 21st century has changed from traditional 20th century marketing. It now incorporates dozens of forms of media: radio, video, print, online and offline. To reach an audience that never stands still, marketing has to be in several places at once. Read on for an overview of some […]
Many small and medium-sized businesses still use their personal Facebook profile to promote and market their business, and it needs to stop. Many larger businesses and brands do not use their personal Facebook page to promote their brand simply because they are not built on a person. However, the same […]
Recently, lifewire.com released an article explaining websinars are one of the most effective ways to connect with your audience, educate people, confirm sales and make money. Webinars are absolutely everywhere online at the moment but few people know how to plan and execute them really well. Whilst webinars might seem complicated to execute, using […]
WalMart is an American multinational retailing corporation that has become one of the largest company in the world. Many retailers and businesses today try to implement similar strategies to try to mimic WalMart’s success. With such a big corporation and years of history, it can sometimes be a tedious process to find and understand […]