Marketing

A Guide to Effective Outdoor Event Planning
Marketing

A Guide to Effective Outdoor Event Planning

The professional event planner has to gain many years of valuable working experience before they can be entrusted with a corporate event, and if you are about to organise an outdoor event for your boss, this could mean a sure-fire promotion, or if the event fizzles, you might be back […]

How to take your branding offline
Branding

How to take your branding offline

It can be all too easy these days to restrict our business marketing to Facebook, Twitter, and Instagram. While you should of course be using the best tools that the internet can offer, you should also be very careful not to neglect your offline efforts as well. Very often, your […]

Six Challenges Faced By Marketers
Marketing

Six Challenges Faced By Marketers

Staying on top of a competitive marketing landscape is a challenge every business faces. A lot is vying for audience’s attention, and with this much distraction, they can only focus on one brand for a limited time. The digital space is overflowing with content, making getting your content seen or […]

7 Benefits of Branding, Packaging, and Labeling
Branding

7 Benefits of Branding, Packaging, and Labeling

Our market has shown great day to day improvement. Nowadays people go for brands rather than buying a non-branded product. A brand represents quality and quality is what attracts the consumers. The battle nowadays is not between different companies but brands. Every brand wants to differentiate their product from other. […]

5 Dreadful Marketing Mistakes to Avoid in 2018
Marketing

5 Dreadful Marketing Mistakes to Avoid in 2018

Marketing is critical for business. One misstep in marketing can ruin your entire business. While you try to put in your best tactical efforts, always audit and re-validate your marketing strategies before implementing them. Today’s marketing scenarios are way much broader and dense that earlier. With multiple channels and modes […]