The material which is used to cover or guard the goods is called packaging. It plays a vital role in your business as it attracts the customers and also helps in bringing giant benefits and profits for the company. So for your profitable business packaging should be attractive as it […]
‘In September 2018, the iconic news magazine was being sold for $190 million to Benioff, one of the four founders of Salesforce, a cloud computing pioneer.’ Source – Forbes With the sale of one of the most venerable magazines in the world, one thing has become clear – print publications […]
The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]
When it comes to the modern app market, the users are flooded with apps that all do similar things, giving them more options than ever for even the simplest tasks. Most users cope with this glut by downloading several apps, trialing them, and then sticking with the one that works […]
In 2018, there are many different ways to get your customers’ attention. And if you’re running a brick-and-mortar store, that means that you have lots of ways, both online and off, and to put your business on the map. It’s all about finding creative ways to get interest and understanding […]
In today’s competitive economy, digital marketers are striving hard to do something different to be a standout among the crowd. Visual Content is becoming more powerful than word-based information. It helps to engage more viewers to run successful marketing sites. Therefore, as you seek to establish your presence online, you […]
Did you know that you only have seven seconds to make a good first impression? As human beings, we are very quick to form an initial judgment, which makes it even more critical for your company to present itself well. People are oversaturated with business messages online, on television, and […]
Installing an exhibition stand is one of the efficient ways of getting your company noticed and drawing in new customers. Thus, you have to pick the right contractor to build for you an exhibition stand that will best promote your company, its products, and its services. Your exhibition stand will […]
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]
Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
Advertisement spending has seen an upward curve in the recent years. Technology boom in the recent years can be attributed to it. Organizations now are sure about their target audience adding to precision in positioning their campaigns. The year 2017 saw companies spending more on digital marketing as per Magna. […]
A mascot is a visualisation of your brand which encapsulates the ethos and story behind the organisation. In today’s era of digital marketing, social media and video, an organisation can use a mascot to engage their target audience, driving up retention and explaining complex ideas while building brand loyalty. Visual […]
