WalMart is an American multinational retailing corporation that has become one of the largest company in the world. Many retailers and businesses today try to implement similar strategies to try to mimic WalMart’s success. With such a big corporation and years of history, it can sometimes be a tedious process to find and understand […]

The brand name and reputation of every organization, product or service influences its customers. These days, the majority of people go for branded items instead of cheap low quality alternatives. The reason behind it is largely about ‘Trust’. If you have developed a new product or recently incorporated firm selling […]

It is important to advertise your business. Everyone knows this, it’s obvious. It is 2017 and we are in the prime of the digital age, technology is advancing so quickly that it becomes difficult for some businesses to keep up. However, while keeping up with the latest digital marketing strategies […]

Every marketer understands the traditional sales funnel. Move the herds into the opening (awareness), give them opportunities that might be of value to them, make proposals that sweeten the pot, and then get those conversions in the form of sales. Additions to the sales funnel in recent years have included […]

Why do you have to care about your business name? Well as a matter of fact, after all the euphoria of launching, you will be stuck with a name that you may discover is difficult to brand. Given the long term nature of business names; you’d probably have to spend […]

If your business is not doing as well as you think it should, then it might not be because of some possible reasons that you’ve identified.It might not be about whether it’s better to marketing online or offline.It might not be about your marketing strategy and your sales process.And it […]

Small businesses are often responsible for innovative practices that quickly spread to larger, more established organisations. Nowhere is this advancement more prevalent than in the world of communication, where the innate agility and flexibility of small businesses allows them to chop, change and experiment with the latest communication types to […]

There is a thing about emails that is mostly attractive – the way they are written and the matter they wish to covey. Emails being one of the most powerful and inexpensive ways to expressing the desire to get in touch with someone, as well as communicating with text, images, […]

Do you have a plan to market your air-conditioning service business? Without one, you’ll have a difficult time finding new customers for your company. An interesting thing about the air-conditioning business is many companies create egocentric ads instead of sharing how they can help their customers, their affordable services, and […]

Branding is one of the most important aspects of a business regardless of its size. Good branding goes beyond the company name and logo. It has to be memorable, interesting and easily recognisable. Branding helps to draw customers in and keeps them returning but only if it is catered to […]

We all know that without personal branding we can not show our skills. Every small or big business owner need personal branding. Having a personal brand is a business leadership requirement. Personal Branding can make your awesome impact on both your individual victory or business success. Personal Branding is a […]

Market research in isn’t just a good idea — on today’s hyper-competitive business landscape, it is a fundamental requirement. Indeed, whether your business wants to glean the voice of your customers, identify and exploit future marketplace trends, assess the viability of launching a new product or service, and the list […]