Do you have a plan to market your air-conditioning service business? Without one, you’ll have a difficult time finding new customers for your company. An interesting thing about the air-conditioning business is many companies create egocentric ads instead of sharing how they can help their customers, their affordable services, and […]

Have you been making new donors for your non-profit lately? If yes, then you’ve certainly improved your strategies and the changed strategies are proving to be helpful. But, the question that most of you might just be ignoring is whether or not you have the strategies for donor retention – […]

Look around. Our life is colorless and we don’t even notice that. No, it’s not a depressing post, it’s a common truth and a well-known fact. Colors exist only in our heads. They are subjective visual phenomena that depend on the way we perceive visual concepts. That’s why different colors […]

Customer-centricity has become a topic of much debate in marketing in recent months, as brands continually strive to demonstrate that they’re putting the customer first. With the GDPR now looming on the horizon, ensuring the data that organisations use to target their consumers is legitimate and that their communications are […]

We’ve previously mentioned that an excellent way to introduce your business to potential customers is by handing out promotional items that fulfill two goals – to be something clients find functional and at the same time informative. Promotional merchandising helps business owners and advertisers create a remarkable and positive impression […]

A proverb says, the better you brand yourself the better it helps improve your presence online. It is same for a businessperson, which helps his company to grow and build a strong online reputation. Albeit, not all people have that much in common, but all of them do sometimes the […]

Most insurance personnel are skilled enough to make a cold call and come out victorious with business sales leads. However, there are a few mistakes that stand in their way. If one can overcome these simple cold calling mistakes, their success rate with clients will go up incredibly. Not having […]

The growth and development of any business is linked very closely to the success of its marketing campaigns. A lot of research has been done about how reputable organizations use the different marketing channels and methods for showcasing their products on a bigger stage. Multinational corporations have virtually endless budgets […]

Despite being small images, a carefully designed logo has a power to carry a significant information about the business and work as an important component in branding. After providing a bulk of information about the company and its values, a thoughtfully designed logo can benefit entrepreneurs in several ways. From […]

There are dozens of online marketing strategies out there, from SEO to paid advertising, and most of them can net you a positive return, if executed properly. However, the “positive return” here is almost always limited to inbound traffic, which is definitely a positive thing for your business, but doesn’t […]

When customers walk into your store you need to ensure they feel comfortable with their surroundings otherwise they could walk straight out again. The layout of your store is especially important as you’ll want to display as many products as possible, but at the same time, you don’t want to […]

The Apple empire began humbly enough with the incorporation of the company in 1977. The first twenty years saw steady growth in the field of personal computers. The empire, as it is recognized today, really began in 1997 when Steve Jobs returned to become interim CEO and the innovations began […]