First impressions are extremely important to any business. It doesn’t matter if you are a small Mom and Pop shop or a large company, you want clients to feel welcomed and comfortable when they walk through your doors. This is best done by keeping the reception area and showrooms clean, making it easy for customers to find what they need, and having a friendly staff waiting to greet each person that enters.
Do a Thorough Cleaning
If you have ever walked into a business that was messy, you know how it feels to be a customer unsure of whether or not to trust that particular company. Avoid this feeling in your own clients by keeping the front area neat and tidy. Begin with a thorough cleaning. Wash windows and doors, mop tiled floors, or maybe look for carpet cleaning services such as those from WOW Total Cleaning. You should also scrub waiting chairs and tables. If they are in poor condition, have them replaced. Paint walls that are scuffed up or damaged. Finish by clearing the front desk of all clutter, and completely wipe it down.
Create Customer Friendly Displays
Although you do want people to discover new things while shopping in your store or while receiving services from you, you don’t want them to feel lost and confused. Have main items displayed clearly in easy to locate spots. Keep in mind that you want to grab each person’s attention as they enter and then encourage them to come in further to explore. Keep all brochures and printed materials such as your business cards and catalogs displayed nicely on the front desk.
Greet Each Customer in a Welcoming Manner
No one likes entering a business only to stand there like they are invisible while employees chat among themselves or ignore the fact that a customer has entered the building. Teach employees to make greeting customers a top priority. Conversations can wait, and it only takes a minute to look up and say hello. At the very least, these clients should be greeted and asked politely to give you just one moment if you can’t immediately stop what you are doing.
Ensuring that your business is giving customers a good first impression is one more step closer to success. When a client feels welcomed and comfortable in your establishment, they are more likely to purchase your products or services. Give your front area a thorough cleaning, display things in a manner that is easily understood, and train your staff on the importance of a friendly greeting.