These days it is a trend to take the Digital Marketing Certification Exams. The reason being, that this is a completely new field that the youngsters have begun to explore. These exams provide a sort of authentication to the individuals who wish to expand their career in these particular fields. Also, taking up these have umpteen benefits to offer to you. First and foremost, certification adds a sort of credibility to the professional resume that you have to show. It is a fact that all those engaged in digital marketing boast to know the concepts clearly but it is only these certificates that put a stamp on it. Here in this article, you will learn about the Top 4 Digital Marketing Certification Exams In India.
Top 4 Digital Marketing Certification Exams In India
The certificates act as the ladder that makes your growth process rapid as it sets you completely above your competitors and a step ahead of your counterparts in the field. Digital marketing is a cost saving aspect of marketing if we compare it to the traditional ones. If you are the one who can make this happen then you will be an asset for the company that it would never want to lose. Now, if you have the certificate and if you have these issued by the elite institutions then you ace it. This will act as the icing on the cake. For digital marketers, these are a sort of blessing that can make them achieve heights. Some of these are free of cost but for others you might be expected to pay.
- Google AdWords Certification
This one will band you as the PPC expert. The best part is that it is a totally free of cost certification that all of us can take. There are 3 exams that you can take to become Adwords certified. These are Advertising Fundamentals, Advanced Search, and Advanced Display. You need to qualify for two to pass. Advertising Fundamentals is the compulsory one. Each exam is conducted for 120 minutes and you have to answer 100 questions in each of the exams. To qualify, you need to get 80% minimum. In case you fail to qualify then you can take the test again.
- Simplilearn DMCA
The Digital marketing course Training(DMCA) by Simplilearn has been designed by the experts of the digital marketing experts. It enables you to learn all the skills relevant to this domain. You enhance your skills at SEO, PPC, analytics, email marketing, mobile marketing, as well as marketing automation. You have two courses to choose from. One is Self-paced learning course that you can take for INR 14,999. Another one is Online Classroom Flexi-Pass that you get for INR 23,999. There are 50 multiple choice questions in the exam that takes place for 60 minutes. You should at least get 70% so as to get the certificate.
All in all, if you want to go for a free digital marketing certification exam then Google AdWords, as well as HubSpot Inbound certification, are most popular and best choice. Clear the exams and be a certified expert. For those who have money to spend then, CDMM or DCMA are also good. All the exams have their own advantages to give.
- HubSpot Inbound Certification
This is for those who aspire to be an inbound digital marketer. This is a free course that anyone can take.
It keeps you up to date with the ongoing trends. There is just one exam. This includes 60 questions. One of the limitations that you need to know is that this exam is valid only for one year.
- Digital Vidya’s CDMM
This is one of the most common exams that the individuals take up. When the 3 months and the 6-month instructor-led online program ends you get the CDMM certification. To give this exam you are required to pay the fee of INR 49,000.
The syllabus of the course included the email marketing, social media marketing, inbound marketing, search engine marketing, search engine optimization as well as web analytics. There are two online training sessions in India. One is Instructor-led and the other is online industry experts led sessions. Those who clear the exam can avail job from the placement cell. There is a 60-minute exam which comprises of 50 questions. Either take it online or in the center of your choice.