Search Results for "personas"

Marketing

Unleashing Business Growth through Digital Marketing

The power of digital marketing has revolutionized the way businesses engage with their customers. From startups to multinational corporations, harnessing the potential of digital marketing has become a prerequisite for success. Digital marketing is paramount for businesses, able to drive growth, facilitate ROI tracking, seize global opportunities, enable effective segmentation, […]

IT

7 Reasons Why Your Businesses Should Have Mobile App

Digital media plays an important role in our lives in today’s high-tech society. Many small business owners, however, still feel that having a website or a Facebook page is enough to attract and communicate with their customers — which is just not the case. The truth is, every business small […]

Marketing

Strategies for Finding Your Influencer Marketing Niche

An effective influencer marketing strategy requires you to find the right people to develop into brand ambassadors. Regardless of what caliber of social media creators you are working with, whether they are macro-influencers, micro-influencers, or mega-influencers, arguably the most important consideration is their fit with your brand.  What makes social […]

Branding

Branding Strategies for Apparel Companies

The apparel industry is a highly competitive space, with thousands of brands vying for consumers’ attention and wallet share. In such a market, it can be challenging for new or emerging brands to stand out and capture market share. A strong brand identity can help apparel companies differentiate themselves from […]

Sales

Developing Outbound Sales Strategies

Outbound sales strategies are, in many ways, a cornerstone of the B2B landscape. Outbound sales is all about getting your name out there, forging great business relationships, and garnering new sales for your company. It is a tactical and hands on approach to selling, where your sales and marketing team […]

Web design

Best 10 ways to design your B2B website

B2B  eCommerce revenues have been expected to double this year since most of the companies have preferred to work from home.  55% of B2B buyers are on the run to complete at least half of their purchase online. Since the buyer’s preferences have changed constantly and have even adjusted to […]

Marketing

5 Effective Ways to Convert More Leads

Converting leads into customers can be difficult without using the right strategies. One of the quickest ways to increase conversions is to make sure leads are valid potential customers. Looking at customer personas, customer behavior and metrics like conversion rates can help businesses to minimize the time they spend reaching […]

Marketing

B2B Digital Marketing Strategies To Gain Traction

Statistics show that over $600 billion has been spent on digital marketing in 2020 as a part of marketing expenditure. With the growing smartphone users, digital marketers have understood the importance of a mobile-friendly website, which can help them to improve their business. Digital marketing is becoming the major source […]