Monday, April 29, 2024
Instagram is by far one of the most popular social media networks on the internet today. Small businesses should consider including it as part of their strategy simply because it doesn’t have the competition you’ll find on Facebook, and there are much higher engagement rates. If the idea of getting […]
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]
Marketing automation allows businesses to automate repetitive tasks like sending emails and making social media posts. Marketing automation software allows you to track and analyze your marketing actions. At this point, businesses have many marketing automation software programs available for them to choose from. The key is finding the right […]
SEO is a rapidly changing field, with new innovations potentially changing how we view the field. This can range from your keywords being changed to match voice recognition tech for searching, to new trends for websites like online chats being something that you have to incorporate. However, there are certain basic principles […]
Achievement is each business visionary’s fantasy. To arrive, exertion ought to be done on oneself and on one’s kin. There is no mystical key, however encounter has demonstrated that the business person should work both on the scholarly and authoritative levels of the business. Actually, the two go together. Effective […]
Websites don’t generally come with expiration dates on their own. But the general consensus is that, after a certain period of time, they will become largely irrelevant. A lot of factors contribute to the scenario. They might be no longer be a useful tool for your business, and might not […]
It takes a lot of time, money and energy to launch a startup. A feeling of excitement, anticipation and anxiousness surrounds you when ‘going live’. And then comes the hard part, branding of your ‘new-born' startup. Here, it's important to understand what branding is? The answer is simple! Branding is […]
It takes a lot of time, money and energy to launch a startup. A feeling of excitement, anticipation and anxiousness surrounds you when ‘going live’. And then comes the hard part, branding of your ‘new-born' startup. Here, it's important to understand what branding is? The answer is simple! Branding is […]
Brick and mortar stores carefully plan the concepts, designs, and layouts of their display windows in a way that captures attention, piques interest and invites shoppers to enter the store. The Apple Store, for example, consistently creates displays that appeal and inspire. Online businesses must create the same feelings and […]
Organizations have many functional areas (Sales, Marketing, Development, Finance, etc.) and moving parts (people). The development and execution of the go-to-market strategy gives the organization focus and direction by providing a framework for decision-making. Specifically, when opportunities and obstacles present themselves, the go-to-market strategy should be the viewing lens. . If the strategy […]
Getting pricing and positioning right is the lifeblood of business. Succeeding makes the difference between a thriving company with satisfied customers and one that struggles to find the right market and balance the books. It can be particularly hard for small business owners who have little marketing experience. Not only […]