Monday, May 20, 2024
Without enough subscribers, your brilliant email marketing content is falling on deaf ears. Somewhere, you are either not engaging or incentivising your audience enough, or you are not providing them with ample opportunity to subscribe. Whatever your list-building problems may be, there is likely to be a simple solution; creating […]
Email marketing is all about building a targeted audience that is clamoring to get what you have. They want to hear from you, they want to know what you know, and they can’t wait to do it. But, building an email list takes a lot of work today. Audiences are […]
SEO plays a major role in making a rebound from all our activities and building our audiences through ongoing traffic, opt-ins, and email signups. Yet one of the mistakes that I’ve seen business owners make is that they don’t pursue SEO with a strategy in mind or a particular goal. […]
The rates of email deliverability can vary widely. The approximate estimate is that some 30% of the messages do not reach their destination. That is a considerable figure, yet the advantage is that if you can improve your delivery rates, you can also improve the response rate of your email […]
If you’ve been preparing for the introduction of the GDPR by reviewing the information that’s already publicly available, you may have noticed that a large part of the framework relates to the PECR (Privacy and Electronic Communications Regulations). PECR covers specific rights that individuals have with regards to electronic communications (marketing […]
Sending “just checking in” email can make it look quite assertive because any email that you send is obviously meant to draw the attention of the recipient. A just checking in email does not have any new information for the recipient, so does not provide much value to buyers. Sending […]
I'm sure you've heard this often: "The money is in the list.” The claim is based on the fact that people opting for your marketing messages are more likely to engage offers you send versus a random individual that discovers your website or advertising campaigns. A list is incredibly powerful […]
Choosing a subscription solution provider can be a little confusing. With so many choices, it's hard to decipher which service offers the features that you need and will actually use. Having 100's of features is meaningless if your company can't benefit from them. Instead of looking at the sheer quantity […]