SEO plays a major role in making a rebound from all our activities and building our audiences through ongoing traffic, opt-ins, and email signups.
Yet one of the mistakes that I’ve seen business owners make is that they don’t pursue SEO with a strategy in mind or a particular goal. We’re telling ourselves things like: “The search traffic is going to come naturally if I keep writing material.” Nonetheless, you’ll start seeing big results with SEO much faster if you have a strategy and I can tell you that from my personal experience.
You can practically assure that the traffic coming to your site is important if you’re doing it right. Sounds awesome, but what tools would you actually start using? How precisely do you need to do to improve your search traffic? Here are the three easy SEO tricks that can help you get more relevant traffic to your site.
Choose a niche and try to own it
The easiest way to get the website more traffic by SEO is to concentrate on attracting the right traffic. Experts are talking about creating a minimum viable audience. You should extend the same concept to your search engine optimization, so what is the benefit of having loads of traffic if you can’t communicate with your audience or can’t turn your traffic to fans or subscribers? We need to re-think our approach. How can the content we produce represent best? Why do we classify a set of search queries and keywords that are most applicable to the people we would like to aid?
By asking ourselves these questions, we will start focusing on the most relevant niches and demographics. We also reduce competition from other companies contending for the same traffic when we do so. Now we can find keyword opportunities that our company has the potential to rank for, and we are going to start gaining traffic through SEO. You can use tools for SEO experts when selecting a specific niche for your site.
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I want to expand my business by promoting my services through an online search and I am car mechanic based in New York. To think that targeting the keyword “fix my car” would work is impractical. That niche is too hard, and too large an audience.
Let’s focus it more downwards. Let’s say I seek to reach a New York audience, instead. Today, as a “car mechanic in New York,” I am selling my services through the venue. With this easy change, millions of people have narrowed down my potential market. Can I rely on my audience in East NY to “car mechanic?” “You’re betting I will. Believe me; East NY has plenty of people looking for car mechanic services.
By applying the search approach to the minimum viable market, you can make real progress in obtaining more SEO traffic, building your market, and, most importantly, increasing your company. In reality, the same local business appears at number 3 spot and number 4 spot when you search for “Car mechanic in New York.” Receiving all calls from East New York for fixing the cars would be the best thing that will happen to a car mechanic, all with using the right keywords. That is the ability to enter a niche.
Be diligent with keywords
Keywords matter, and they will, in the future too. The search algorithm for Google is very advanced, but it is only an algorithm. It needs to pull content details, and “decide” what the content is about.
In its “How Search Works” summary, Google also states that keywords do play a role in the search results. Assigning keywords to pages has a significant advantage in the search results and I have deduced this by my own experience.
Okay, so what that looks like?
- Write the first 100 words of your material into your keyword.
- Apply a keyword to your title tag at the top.
- Using the URL keyword where possible.
Following above steps has helped me to develop my marketing agency and my personal brand in few months. These steps are easy to follow. Remember, I had my keyword in the tag of the article, in the URL, in the content, and even in the document.
This is an excellent example because my friend has a much more “strong” site than I do, but my article did a better job than his in targeting the keyword, and that is why I surpassed him in Google ranking. We had started our projects at the same time and challenged each other. Well, strong and specific keywords played a huge role in taking my project in the top results of the search engine results page.
If you’re careful about the keywords that you’re trying to rank for, you’ll see results much quicker than if you just wrote the content in no direction.
Start with low competing keywords
You may be wondering about low competing keywords. Low competing keywords are those who have lower competition when we analyze keywords using a keyword tool. The keywords are not all produced together. Some keywords are a lot more successful than others. It is the best way to get more traffic with SEO by winning smaller competitions first.
For example, suppose that I want to use Search Engine Optimization as a way to get more traffic to my site which is a course on web development. “Web development course” is the most obvious keyword for this, but the market for a keyword like that is very intense.
When we look at Ahrefs or SEMrush, we can see that the rivalry metric is about 0.50, which is high for those keywords. To try and win search volume for those keywords will be a long, uphill battle. What if we approach it differently?
Rather than high-competition keywords such as “online web development course,” what if we write an immensely informative and useful article on “how to become a web developer?” Once again, as we look at Ahrefs, we can see the rivalry is just 0.08, which is far smaller. You can develop yourself as the authority in your industry over time even if there is less search volume for that keyword. If you take that approach, you will receive more and more important search traffic slowly and methodically.
The best thing about this traffic is that it is behind it with intent. Of course, people who are looking for a course on web development would search it on internet almost the same way.
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