Sending “just checking in” email can make it look quite assertive because any email that you send is obviously meant to draw the attention of the recipient. A just checking in email does not have any new information for the recipient, so does not provide much value to buyers. Sending such emails may feel like you are getting back to the prospects reminding them about something, but if they did not respond to your first email, chances are that they were not interested in the first place. Why would you want to emphasize on the same subject further? Following up with prospects is a good practice, but know who to follow, but most importantly how:
- For unresponded emails
Send them an email with better and longer guidelines, adding your firm’s contact details. This way you will provoke them to get back. Alternatively, you can show them their firm’s requirement for a product as yours and what they will miss if they do not invest in it. Share your company’s whitepaper or blog with them or any advertisement they had published somewhere evoking their interest in your offers. If they are on social media, follow them or if they write back on your brand’s social media profile page, respond to them. Recommend a business relevant event to them or the one your company organizers are hosting, from which they can leverage. Add links to press releases of your new product launches. Induce the by letting them know how and where their competitors are gaining strength. If they are sent an email that elaborates on the challenges they have faced as a brand, ma be they will return with a response or a suggestion, and you can then roll out a breakup email to close the email loop.
- For responded emails
If luck stands by you and you get a positive response to your email, check the designation of the email recipient. If the recipient is a decision maker, do not hesitate to greet him by adding a line on his or company’s any recent achievement. More so, when a purchase officer has become a CFO, go ahead and congratulate him. A personal tone to your email can transform such decision makers into potential buyers. If you have not been able to send an email directly to a decision maker and suddenly you get an email in response to your previous email from him or her, it means that you have been given permission to communicate further. Reach out to them to discuss how making an investment in your offers will pen opportunities for new business movements.
- For deals lost
There may be unfortunate cases wherein you will not be able to strike the right chord with a decision maker and may not be able to get deal out of a lead. If though, marketers are able to generate sales lead, whether that lead gets converted into a deal is not completely under their control. In such situations, marketers can check after a month or two with them whether they have started using a competitor’s product by just leaving an opt-in email to a weekly or a monthly newsletter. If they are not using any product or service by your competitors, then you can again share certain new whitepapers, or blogs to check their interest. If they have written back informing that they are using a competitor’s product or service, know what the winding time of the contract with them is.
- Best time for a “Just Checking In” email
So, you send a sales email after confirming the interest of the recipient in your previous emails, but your prospect jut vanishes without any response. What do you do? You send a ‘just checking in’ email here. Your concern should be related to the last email that the recipient has not responded to, so, your check-in email should be precise with an apt subject line and not generic. So, what could be the reasons behind you sending a just check-in email? Let us see:
- If some business email list subscribers mention in their previous email that they would reach back on a specified time or date and have not written since then.
- In case you had been asked to call to fix an appointment, which you did and after that they do not receive or call back.
- If a call was scheduled and they did not turn up for that.
- After all the calls and meetings, if they commit to sign up a contract and they do not revert or come back.
- To the prospects you have sent a product sample for free trial and they do not get back with any response.
No matter what the fortune may support, as an email marketing service may require, you should craft your emails in a way that make them highly responsive. It is best to send just-in emails when you have a solid reason or anything to offer to your prospect that will add value to his or her business, lest your email marketing list will not fetch you expected results.