The design process is powerful. Many companies are realizing the power of design to attract customers. For this reason, you should take into account certain essential aspects of website and app design that will help you strengthen your brand. Here, we give you some general guidelines so you can create an excellent website.
Think about how design can affect conversions
At present, the design goes far beyond the visual elements. The design of your app and site, color, and other graphic details are important, but the main purpose of a website is to have visitors. These visitors arrive at your site looking for information or some type of product or service.
A good website is achieved by taking into account the needs of its users. That way, the design focuses on users. With user-focused web design, your conversion rate is more likely to increase. And if your conversion rate increases, you have gained new followers, customers, subscribers, etc.
All aspects of a site play an important role in the process of converting your visitors into customers, from the graphic aspects to the navigation structure. So keep that in mind when designing a site.
Remember that blanks spaces are a fundamental part of a design
The effective use of blanks is essential in every good design. For a casual observer, it might seem that the blanks are just the areas in which the design has not been applied. For a designer, it is obvious that the blanks are also part of the design and in a good design, each blank has a reason for being applied and has been deliberately placed.
For your visitors, adequate space between elements improves visual reading and allows them to better focus on each element. Thanks to the use of blank spaces, every element of your design can be seen without overwhelming the visitor or competing with other elements for being the focus of attention.
Taking into account the use of blank spaces and the importance of this resource, you must plan the content of your website (graphics, text, video, etc.). Only in this way can you know what the size of the texts, photographs and other graphics should be. The objective is to find a balance so that the design does not feel empty (or as if it lacks elements) or looks too loaded and it is difficult to distinguish one element from another.
Do not forget that typography is also important
Nowadays, thanks to the use of HTML5, we can add videos easily and even embed them from other sources. In this way, the weight of the page is not affected and does not have an impact on the response time. There are also a number of resources to add interactivity to our site, from the most basic (such as making a button change color) to achieve great effects such as scrolling parallax.
For this reason, many designers can overlook typography and pay more attention to the interactive part of the site or even the purely graphic part. However, typography is also an important part of the design. Nowadays, thanks to Google Fonts we can have a greater number of sources and give a really unique look to a site. In fact, we can choose fonts that fit well with the rest of the graphic elements and that adapt to the brand personality.
But having a greater number of sources available, the selection time is doubled. And not only that, but you must also choose the appropriate size in which they will be displayed, the color you will use and the format you will give in specific sections of the text. It is necessary to verify how the typography looks in the final design and check if there really is no reading problem.
Apply the motto “less is more”
Although the phrase “less is more” was pronounced by Mies van der Rohe more than 70 years ago, it is a motto that adapts very well to the current state of web design where minimalism and flat style have become trends.
At present, visitors are committed to the simplicity of a site and its ease of use, rather than impressive effects and animations. The first requirement is to have a site that has optimal usability. For this, it is important that the site is simple to use, starting with navigation, even the names of the sections play an important role as they indicate to the user the type of information that can be found on each page. This simplicity is also translated into graphic elements because a good design not only improves the appearance of your site but also makes it easier to “read”.
There are several factors that influence the visual reading of a site such as the contrast between the background and the shapes. Or an especially important one that we have already mentioned in this article: the blanks.
The motto “less is more” may well be used in current web design and does not refer to the shortage of elements, but to include only the elements necessary to achieve a balanced design. If you work under this motto, you are forced to simplify figures, shapes and even eliminate elements of your design, so that the visual reading is optimal.
Remember that you can use interactive resources
One of the main objectives when designing a site is to generate an impact on the user, it is a way to ensure that they remember the brand. The best way to generate this impact is to create a connection with your client through brand values. For this, you should not only have to know these values but also know how to apply them to the website. Not only the images and photographs can express the values of the brand, so do the colors, typography, shapes, and language that you decide to use.
Adding interactive resources can also help you create that emotional connection with visitors. For example, you can use parallax scrolling if you want to tell a story when the user enters the site. Parallax scrolling is perfect for these situations because it allows the narration to be more fluid. Think carefully about those resources that could reinforce brand values and don’t hesitate to use them.