With the Internet teeming with content, you need to devise strategies to attract your customers to your website. A lead is born every time a visitor to your website takes action. This process involves way more work than establishing a website.
A well thought-out website design aids massively in acquiring customers and converting them. There are certain features that a website optimized for lead generation should possess. Let’s take a detailed look at those.
A call-to-action (CTA) is an instruction given to the audience that provokes immediate action. For example, “Hurry! Only 5 items left!” creates a sense of urgency, thus encouraging users to respond quickly.
To fully capitalize on your web design efforts, a properly highlighted call to action is an essential ingredient. A call-to-action is an effective way to lead your prospects to you and consequently, convert them into loyal customers.
Blogs should also contain strategically positioned calls-to-action to turn readers into quantifiable leads. Even a simple request to comment on a post can be an effective call-to-action. A personalized call-to-action can turn out to be quite useful.
Post Forms on Each Page
An easy way to generate more leads is by posting forms on every page of your website. These forms usually encourage users to subscribe to blogs or provide them with certain information on the services that are relevant to the user’s requirements or ask them to download something and so on.
That being said, the way a form is set up on your website has a major impact on how your users react to it. The following points will help you design forms that will draw positive reaction:
- Keeping the form short and simple is the way to go. If your forms are demanding too much information, chances are those are driving most of your potential customers away.
- People are usually hesitant to give out personal information up front. While name and email address may not be too much of a problem, users might feel uncomfortable to share home address and other private details.
- How much of the information you are asking for will you actually use? If you think about it, not all of the information you are asking for might turn out to be necessary. Ensure that you ask for the information that you will be using.
Responsive Web Design
In 2015, the number of mobile Internet users was found to be 57% of the population. By 2017, this figure grew to a whopping 63.4%! Standing in 2021, we can only imagine the humungous number it has reached by now.
With more and more people beginning to perform most of their fundamental surfing on mobile devices, it is important to ensure that your website is optimized for these platforms.
This means that you need to have a website that is equally favorable for both, desktop as well as mobile users. This is also known as responsive design.
Such a website guarantees an enhanced user experience for consumers and always keeps them connected on the go. This is because users do not have to keep zooming in and out or swiping left and right in order to read the web content since it automatically adjusts to the screen size.
Your leads are going to be only as good as your website. Therefore, you should consider availing the right service for the purpose of designing a responsive website.
Add Photos and Testimonials
The power of testimonials lies in the fact that it is a tool that determines the credibility of your website. Pictures and names can add to the trustworthiness of these testimonials. Even though these might make the website media-rich, these have wonderful benefits in lead generation.
Such content makes the website appear more personal and relatable. This is because the testimonials show that people have vouched for the products and/or services your business offers. However, before posting such information, do not forget to ask for permission from your clients.
You should keep in mind that none of these tips will be of any help if you do not test these thoroughly. Ensure that the contact numbers and social plugins are easily visible and navigation through your website isn’t difficult for your users. These tips will help you immensely in the lead generation process.
With that, we will bring this post to a close. Hope you had a good read.