Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Tag: business
How Business People Make Decisions?
We need to understand that people prefer to think, make decisions, and act in ways that are natural and convenient for them. They like to feel that any decision can be made and implemented in an easy, manageable, and acceptable manner and that it will be the "best way" to […]
How to Prepare a Good Business Budget
Preparing a good business budget is an essential step for the success of any business. Not only an effective budgeting strategy influences long-term development for the company but also establishes solid relationships with other business partners and prospective customers. Sales Planning Consider the historical patterns of behavior for your customers, […]
Basic Business Planning Strategies
There are a number of reasons why planning is necessary: 1. The future is not an extension of the past. 2. The rate of change in the marketplace will continue to accelerate. 3. Technological progress is taking place at an extraordinary rate. 4. Regulatory issues require constant attention. 5. Population […]
Is Your Mobile Strategy Working?
Today, most businesses realize that to maintain relevance and connect with the modern consumers they need a great mobile app. In fact, 91 percent of the top 100 brands in the world have already released mobile applications, according to the Guardian. And many small companies are also trying to get […]
Challenges with Employee Benefits
Popular benefits such as medical and life insurance, retirement plans, bonuses, stock options and profit sharing, are attractive ways that companies can lure the best and the brightest. However, for small businesses, those resources are often cost-prohibitive and/or have to be paired down considerably in order to stay profitable. Regardless of size, […]
Crucial Compliance Laws in 2014
Business compliance laws are extremely changeable and malleable, and this offers both benefits and drawbacks to commercial ventures depending on the prevailing economic climate. The evolutionary nature of these laws and the world around them does make it difficult for business-owners to keep track, however, which explains the recent decision of leading […]
Top Benefits of SMS Marketing
With most people having mobile phones nowadays, short messaging services (SMS) have become an effective and pocket friendly way of communication. Businesses can greatly benefit from this service by embracing SMS marketing. With your mobile phone, you can either send a message or call someone anytime. SMSs have actually become […]
Why Female Entrepreneurialism Is on the Increase [Infographic]
Us ladies have been working hard at becoming self made millionaires, but it’s much harder for women to get into entrepreneurialism than it is for men. Why? Many suspect that old habits are wreaking havoc and that women lack the confidence to take a step into the unknown. But many […]
The Basics of Business Management
The term management can be viewed from two different perspectives. It can be used to refer to the coordination of all activities necessary for a business to achieve its set objectives through maximum utilization of available resources. It can also be used to refer to the persons bestowed […]
What is Marketing and why Is It Important for Any Business?
Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]
Tips to Find Investors for Your Business
It isn't easy asking strangers for money but if you've had a difficult time getting a bank loan, now may be the time to consider getting investors. Here are a few tips to keep in mind if it's something you choose to do. In this economy, it isn't the easiest […]