Search Results for "companies"

Branding

The Visible Approach to Marketing Products for Women

The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]

Accounting

Usage and Benefits of Electronic Invoicing

A paperless office has long been the dream of innovative, forward thinking credit professionals. While it is not yet a reality, certain innovations are bringing this dream closer. Imaging and workflow technology were the first giant steps forward. Lately, there has been another innovation that could bring a paperless office […]

Management

Guidelines for Hiring an Independent Contractor

All types of industries use independent contractors. This type of working relationship is mutually beneficial, allowing companies to pay for labor only as they need it and letting specialized workers set up as businesses themselves. You will find them involved with the building of a house, completing an analysis for […]

Customer services

Benefits of Electronic Invoicing

Innovative credit professionals always dream that one day the world will wake up to paperless offices where everything is done electronically. Although this vision is still far from being a reality, the current innovations are progressively bringing it closer. The first major steps forward were workflow and imaging technology. However, […]

Advertising

Best Billing Practices in the Advertising Industry

Billing is one of the most essential subjects for businesses. With every institution faced with its unique billing issues, the advertising industry is by no means an exception. Big advertisers and agencies representing advertisers are faced with three main problems: The fact that companies stretch their payment policies, delaying […]

Business planning

The Business Benchmarking Process

Benchmarking is the continuous process of measuring products, services, and practices against the toughest competitors or those companies regarded as leaders. Benchmarking is a method of comparing processes, products, and services against organizations with the best practices. You can benchmark best practices to identify how others achieve outstanding results, and […]

Business planning

Common Questions in Strategic Planning

There are seven key questions in strategic planning, both for you and for your business. These are questions that you need to ask and answer over and over, throughout your career. Sometimes a new answer to any of these questions can dramatically change the direction of your business and your […]

Business planning

Strategy Innovation vs. Strategic Planning

If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]