Energy bills in a commercial space are a major expense, and doing everything you can to keep costs in check will make a huge difference in what you are paying every month. In the summer, keeping a comfortable environment for your workers is imperative or it can really affect productivity. As […]
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Expectations When Visiting Nude Resorts in Mexico City
Mexico is a beautiful city that has captured the attention of many tourists from all over the world. If you are planning to spend some quality time with your partner it is worth that you opt for nude resorts. Hearing those two words are sure to bring chills. The thought […]
The Visible Approach to Marketing Products for Women
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
Strategies for Success and Business Profitability During Tough Times
Many of the strategies that were appropriate and effective in the past are no longer above reproach. In fact, we have learned over the years that the global marketplace is a dynamic place, full of turmoil; therefore, rethinking of past assumptions and engaging in out-of-the-box thinking is always required. Organizations […]
Mistakes Made When Hiring a Translation Agency
It does not matter if you are a first timer or avail interpreting services regularly. Hiring a translation firm can be confusing under any circumstances. It's no surprise that while looking for the ‘perfect' agency, many hirers end up making erroneous choices, thus failing the results that they wanted. It's […]
How Organizational Characteristics of a Business Affect Customers’ Goals
Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]
How to Deal with Difficult People in Your Team
Life is full of challenges, but few are as difficult as having to work closely with people whose behavior exceeds what you consider acceptable. Since these people could impact your work life significantly, here are some ideas that can help: In general, follow the philosophy of the Serenity Prayer. […]
The Importance of External Advisors in Successful Companies
The engagement of talented consultants from various professional fields is essential to the success of the company. There are traditional areas, such as economic and legal matters, in which every company customarily hires outside advisors. But there are also professional consultants in other fields who may contribute to the company […]
Guidelines on Setting Goals when Selling
A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]
Strategy Innovation vs. Strategic Planning
If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]
Is Your Website Ready for Online Business?
The Web is rapidly changing the way in which business is transacted. And some of the things coming at us are truly revolutionary. Here’s an example. I encountered the concept of dynamic pricing for the first time just a short while back. And the encounter was brief, so I may not […]
What is the Cost to Start an Online Business
It’s all a function of that extremely precious commodity called time. When the alternator in your car quits, you can fix it yourself or turn to a mechanic. Working the Web is no different in this regard. Doing it yourself saves bucks, but may not be cost-effective. And it can […]