Companies that are using big data and analytics are found to experience a considerable mitigation of cyber attacks. This is established by MeriTalk’s new US government’s survey wherein 84 percent participants confirmed use of big data to prevent such attacks and 90 percent confirmed reduction in security breaches. It can […]
Search Results for "predictive business"
Innovative Approaches Big Data Can Provide for Marketers in 2017
Having access to Big Data is not HREnecessarily the answer to your marketing problems. The realm of big data is so vast that we haven’t yet got past the periphery. And adding fuel to fire is the fact that many do not understand the impact that big data can create […]
Stock Market Investing for Beginners
The stock market is the accumulation of buyers and sellers of shares listed in the stock exchange. These shares are equity that buyers have in the corporation. In other words ownership of a corporation; the claim one has to a portion of the corporation's assets. Therefore, the more stock you […]
5 Ways Marketers can Personalize the Marketing Experience
In order for any business to be successful, there needs to be some type of marketing plan. The exact type of marketing plan and the amount of money that is spent on it, will vary widely. It will depend on the type of business that is being conducted and many […]
Product Oriented Organizations vs. Customer Centric Organizations
The design and implementation of a customer-oriented strategy, having as a central concept the Customer Lifetime Value (CLV), represents a very good example of a complex operation which necessitates a radical reorganization of the company. Such reorganization is not necessarily in terms of physical structure, but rather in terms of philosophy and […]
Managing Big Data with Advanced Analytics
Companies today have to contend with large volumes of data increasing in giant leaps. Managing data becomes critical to the business, from storage to processing and deriving relevant information for decision-making, giving birth to the term Big Data. What is Big Data? Big Data pertains to the large volumes of […]