It goes without saying that there are many iPhone apps that are worth paying for, but there are also as many good ones available for free on the apps store. So, why should you pay for what you can get for free? In this post I've gathered the most popular […]
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Videos as a Digital Marketing Tool
Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]
Marketing Truths from The Princess Bride
My absolute favorite movie of all time is The Princess Bride (1987). Quotes from this movie are common around our house, and can be used for a variety of situations. They are very handy and funny the majority of the time. If you haven't seen it, I highly recommend you […]
Employee or Independent Contractor: What’s The Difference?
Many of those who’ve lost their jobs during the recession want to turn their backs on corporate America and be their own boss. But before they trade their employee status for that of an independent contractor, they need to know the pros and cons of each. Distinctions Generally, an employer-employee […]