Search Results for "strategy"

Marketing

Create a Well Developed Go-To-Market Strategy for Optimized Decision-Making

Organizations have many functional areas (Sales, Marketing, Development, Finance, etc.) and moving parts (people). The development and execution of the go-to-market strategy gives the organization focus and direction by providing a framework for decision-making. Specifically, when opportunities and obstacles present themselves, the go-to-market strategy should be the viewing lens. . If the strategy […]

Business planning

Strategy Innovation vs. Strategic Planning

If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]

Business

How to Build an Effective E-Business Strategy

There are four key issues that apply to most organizations. The following issues can be viewed as a prerequisite to building an effective e-business strategy: 1. Identify measurable business objectives. 2. Define costs and impact. 3. Align IT architecture. 4. Identify value propositions. Identifying Measurable Business Objectives Implementing an e-business strategy […]