The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
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Guidelines on Setting Goals when Selling
A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]
Planning the Way to Success with Your Online Business
Building a new business or growing one that exists takes lots and lots of hours and lots and lots of hard work. Many of the wannabe and newbie webmasters I have met do not seem to understand this. Until they do, there isn’t even a chance of success. Back in the […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Patents-Principles and Registration Prerequisites for Obtaining a Patent in The US
A patent is the protection afforded by the law to ideas. The protection of intellectual property is founded upon the need to balance among the inventor’s right to his or her invention, the desire of the human society to encourage entrepreneurship and innovation, and society’s need to use the invention […]
Challenges with Employee Benefits
Popular benefits such as medical and life insurance, retirement plans, bonuses, stock options and profit sharing, are attractive ways that companies can lure the best and the brightest. However, for small businesses, those resources are often cost-prohibitive and/or have to be paired down considerably in order to stay profitable. Regardless of size, […]
The Process of Acquiring a Mortgage
The process of buying a home can be complicated as it is probably the single, biggest purchase you will make in your life. Most likely you will have to borrow the money from a bank or other financial institution by getting a mortgage-a long-term loan secured by the property you […]
Top Reasons to Hire a Maid
Why do you need a maid for something you do yourself? It is not actually a bad idea. Often people are too busy to keep up with their cleaning, causing germs and bacteria to build up. This could lead to sickness and uninvited guests like bugs or even worse mice! […]
SR-22 Insurance Explained
Major traffic violations can have a variety of penalties, one of which often includes a suspended driver's license. Once someone has been deemed a high risk driver, it may be necessary for them to prove to the DMV that they have acquired the appropriate amount of financial responsibility before their […]
How to Identify a Reputable Attorney
Exemplary legal services will ensure that you stand out. Such services are an ingredient to your protection of rights. You will also be sure of a much more favorable decision in the long run. You’ll need an extensively experienced and skilled professional to handle your case in such instances. According […]
EU Requirements for Custom Plastic Enclosures
Nowadays, most companies have started using mainly plastic in their manufacturing process and are trying to eliminate the use of other traditional materials that were previously used. Today, most of our home appliances such as the coffee maker, the laptop, the stereo etc., are manufactured with different types of inexpensive […]
DNA Structure and Purpose in the Human Body
The genetic concept of DNA was considered as ground-breaking when it was first uncovered, and it has continued to evolve throughout the generations. While initially viewed with scepticism by both scientists and law enforcement agencies, the science behind DNA has been researched and developed to the point where it can […]