Whatever the product, from a breakfast cereal to a power bar, there is now a massive market for specific products that meet gender-unique nutritional needs. The brands that entered the nutrition-for-women market likely based their decisions on U.S. Department of Agriculture (USDA) findings, like those from 1996: Less than half […]
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Strategy Innovation vs. Strategic Planning
If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]
What Are the Rules for Working While on Disability
If you’ve seen the dancing hamsters in the Kia car commercials, then you’ve seen professional dancer Leroy Barnes. Before he worked for Kia, Barnes was a backup dancer for performers like Kelly Rowland, Madonna and Chris Brown. Shortly after he donned his hamster costume, however, police arrested Barnes for insurance […]
Seniors And Real Estate: What To Know
Baby Boomers sure know how to draw attention to themselves, don't they? At every stage of their lives, this generational group has left a distinctive imprint on American society - from the massive swarm of babies that marked their arrival, to their incendiary days of youthful rebellion in the ‘60s, […]