Search Engine Optimization of SEO is one of the many processes in which you can increase the ranking of a website to the organic or natural search results. Optimizing is one of the strategies employed in internet marketing. SEO works by considering how the search engines work, what do online visitors search for, the definite search terms or the keywords used into search engines and which search engines are favored by their targeted consumers.
In order for the SEO to become effective for your website, there are some factors to consider:
- Site Crawler Problem â€“ web or site crawler is an internet bot that browse the entire internet systematically for web indexing. Search engines utilize this system to make updating to their web content of the indexes. If these crawlers find issues on your site, issues may arise and you may get reprimanded for it.
- Create Quality Content â€“ content is important for a website because this is how you can get more traffic and visitors to your website and the more traffic you have, the higher the chances of your ranking to increase on search engines.
- Duplicate Titles/Meta Content â€“ it is important for the titles and Meta to be unique because provide succinct details of the contents of your web pages. In addition, they are important part of search marketing. According to Matt Cutts from Google's search spam section, it is better to have a unique or no title/meta tags at all.
- Interlinking - this factor is about linking new content articles to old but relevant ones and this can be achieved in many ways.
- Page Speed â€“ the speed of your page loading is a critical factor for most readers. They want the page to load fast and access/read the content they want. The loading time of your page is affected by the design, functionality and content of your site. Keep in mind that online visitors tend to focus on the speed of loading.
- Usability â€“ this is one of the second order factors on the ranking success in search engines. They give indirect but measurable benefits to the external popularity of the website in which the search engines can interpret as sign of higher or better quality.
- BackLinks â€“ these are the web pages that are linked to your contents and can help you in keeping track of other web pages linked to yours.
- Malware Issues â€“ malware is the short term for malicious software and from the name itself, it can be harmful to the computer of the reader. If a user fetches a malware, it is more likely that he/she will lose trust on your website and you will have a negative feedback.
- Social signals â€“ is there a string relation between increased organic ranking to social signals? There are studies done to know it, but as of now, it is clear that social signals are gaining importance to increase organic rankings.
- Authorship â€“ there are rumors that authorship affects the author ranks in which Google may use authors as part of the ranking algorithm they do.
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