Real estate

Tips to Shoot Visuals for a Compelling Real Estate Virtual Tour

building-394961_960_720A virtual tour is the most spectacular presentation of a property. It portrays a 360-degree view of the property complete with the details of the interiors as well as the surroundings. Therefore, a virtual tour is one of the best ways to enable customers take a good look at the property that you have to offer. As a result, they can make an informed decision about whether they would prefer to move through the sales funnel.

Simply put, a virtual tour is a panorama of the property, only more interactive. It is highly significant for property listing. A virtual tour should be accurate and clear for easy comprehension. For this, it is important to utilise good quality photos and videos in these tours.

Let’s take a look at some of the most effective tips to shoot the visuals for compelling virtual tours.

Understand the Space

The first step to shooting quality images or videos of the property is walking through the interior and trying to become aware of the features. Take a good look at the interior space as well as the surroundings. Try to understand what makes the property unique. If it is a residential property, a modern kitchen, good lighting in the living room etc. could attract clients to the property. Additionally, the amenities like a supermarket, a pharmacy etc. near the property can improve the appeal of the property. Therefore, highlighting these in the virtual tours can be a good idea.

Walking through the property will help you identify these key areas that you would need to highlight in the virtual tour. This will also help you find out the right point of view from which to take the shots to make the virtual tour compelling.

The Camera Settings Should Be Appropriate

The most important aspect you need to keep in mind while taking photographs of the property is lighting. Keep in mind that as you move from one part of the property to the other, the amount of available light will change. Therefore, you would need to keep adjusting the white balance. You should have a complete awareness of the ISO settings, aperture, shutter speed and other specifics of your camera. The details of the property that you wish to highlight should have enough exposure in the images and the videos.

Use the Right Gear

The photography gear that you use for shooting the visuals for the virtual tour will directly affect the outcome. Using a tripod to shoot the visuals is a good idea. This will ensure that the images and videos are razor sharp, which makes the interior look less amateurish and more appealing. In addition to a tripod, you would also require a wide angle lens to capture as much of the interior as you can in one shot. This will help in stitching the images together for a more seamless outcome.

Shoot the Visual Creatively

How you shoot the visuals can go a long way in helping your clients make a decision about the property. You can consider shooting from ceiling to floor, floor to ceiling, left to right and right to left. You can also consider using zooming out and zooming in while shooting certain aspects of the property.

You may consider including certain details of the property that would make it look more appealing. Shoot from various angles to include these details. If you are shooting a video, you can consider including a clip of a couple of seconds that shows the property while you are walking in from the outside. The exposure should be adjusted accurately for this.

Edit the Photos Before Shooting

Before you begin stitching the photos, it is important to edit them properly to attain the best possible results. Also, some defects in the visuals may become difficult to remove once the stitching process is complete. Therefore, completing this step before is crucial. Some of the common defects that you would need to fix would include chromaticism, vignetting and so on.

The images that you plan on stitching together to create the virtual tour should have the same colour balance and luminosity in order to ensure that they blend well.

A virtual tour provides a 3D property viewing experience to the buyers. This makes the decision-making process simpler for them, thus saving time and increasing convenience for both, the buyers and the sellers. These tips can help you shoot high-quality visuals for creating effective real estate virtual tours.

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