Most Common Types of Insurance Leads

The prime motive of any business is to serve its customers' pain points through its value offerings. However, for the services / products to reach to the audience, they should first be approached and made aware. This begins with getting the leads and taking the soft sell approach. If you have insurance policies to sell, there are many types of leads you can begin with. Learn about them before actually trying to figure out the ways to get the leads.

Life insurance leads– This covers the risks of the life of an individual so that his / her dependants (generally children, but could be anyone) are well taken care of when he / she is survived by them. Make sure the leads are 100% exclusive, because if it's shared it would be lost it worth even before an agent can think of approaching the lead. A relevant, informational and well-thought conversation with the client is way to initiate the selling process.


Home insurance leads-A homeowner has many things to worry about when it comes to insurance, and his home insurance forms the major chunk of the worries. Thus, also referred to as homeowner insurance leads, these are the most common type of all. Almost all the leads' providers provide the database of the people who are / possibly are looking for an agent / policy provider to get his most precious physical asset: His home. Pay heed to the individual requirements and leads that can turn out to be the potential clients.

Health insurance leads - Healthcare industry is at boom, because of several steps like introduction of healthcare reform bill. This particular bill (like home insurance) mandates a health insurance for every American citizen, without which he could be even penalized. No wonder that agents expect the sector to witness an escalation in the sales figures just because health insurance business, more than final expense and maybe even life.

Uninsured Population by State

Auto insurance leads - Having auto insurance is a necessity rather than a choice. In fact, it is mandated by law, which is why many agents claim that getting the auto insurance leads is the easiest. However, there might some difficulty finding the genuine leads because people tend to purchase insurance during the process of buying the vehicle itself. Such a phenomenon is thus going to give agents a hard time, but it shouldn't deter them verifying the quality of the leads. And repackaged and recycled leads are not what you are looking at.

PrintFinal Expense Insurance leads —The last rites of a human body can be expensive for many, especially if they want to remain dignified even after they are no more. Taking an insurance policy for the same, thus, makes sense to many people, most of them are old. Finding best final expense insurance leads can be quite hassle-free. However, you need to pay great attention as to how to approach a matter as sensitive as that.

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