Remember the 4 Ps of business– product, price, place and promotion? Yes, they're an important part of the marketing mix that we studied in textbooks, but some entrepreneurs have turned their companies into million-dollar businesses by focusing on the 5th P - packaging. A prime example in the form of […]
Advertising
The Benefits of Video Production to Your Local Business
Business is part and parcel of life, at least for as long as it lasts, and the objective of every business is to make profit and hence succeed. Success however doesn't come easy in the business world owing to the high competition, and you have to stand out among your […]
Create a Good CD Packaging for Boosting the Sale of Your Music Albums
When it comes to creating your music CDs, you need to pay attention to the making of its packaging. Being an essential part of an album, packaging should not be overlooked. This is because buyers make any kind of purchases depending on the packaging standard. Simultaneously, if a packaging is […]
RGB vs. CMYK to Design Business Promotional Materials
Today, we’ve teamed up with the UK’s leading business printing company, Circle Services, to outline to you the correct way to approach business print design, specifically as to whether you should be using RGB or CMYK colour models. There are two different ways to print documents; RGB and CMYK. RGB is […]
Advantages of Cool and Creative Trade Show Booths
Participating in trade shows is a great way to market the products and services of your company. One of the primary factors of a successful trade show exhibition is the trade show booth. Anyone can develop a sign and a display board for a tradeshow booth, but in order to […]
The Most Recognizable Company Logos and Brands
Right now, photoreceptors in your retina are processing various wavelengths of light and translating them into colors. Your mind perceives these colors in a way that is very profoundly entangled with emotions. You may not be aware of this, but those who are in charge of making recognizable logos for brand-name […]
Promoting a Live Event or a Concert
The last couple of years have witnessed a major resurgence in the concert industry, with touring as the biggest source of income for top earners in the US music business. The sheer volume of live concerts is one of the biggest indicators. Established artists like Bon Jovi and U2 were joined at the top […]
How to Promote your Business
Starting a business or keeping one afloat is not as easy as it may seem, especially in the current economic downturn. Nevertheless, one should not give up, but move forward and think of a great way to promote their business. Obviously, the goal of a business is to sell products […]
Trade Show Displays Are Excellent Tools to Lure Customers
Entrepreneurs' main concern for their business is to be recognized. Perhaps create a brand name in the industry. The only way to make this happen is to create a path to success. Capturing the target market is never easy. Some businesses hire professional advertisers and promoters in order to have […]
Design Elements of Effective Company Brochures
In the corporate world, attention has become a currency. To make your business sell, you have to grab the interest of your prospects for you to be able to send your business message and influence their purchasing decisions. While the visual appeal of your promotional prints (lay-our, graphics, images) are […]
Why Choose Promotional T-shirts for Business Marketing?
In today’s fast paced and highly competitive business world, standing out is the key. If you can’t garner the attention of the masses, then you’re not going to get the eyes you need to drive your business, which means you will soon be out of business. However, the good news […]
The Benefits of Custom T-Shirts for Business Promotion
Nowadays it seems that it's not really that uncommon to see many companies using custom T-shirts in order to promote various services or products. This trend is not a new one and it actually started more than 10 years ago when major brands like Pepsi discovered how effective their marketing […]
