Advertising, Marketing

The Benefits of Video Production to Your Local Business

HD Video cameraBusiness is part and parcel of life, at least for as long as it lasts, and the objective of every business is to make profit and hence succeed. Success however doesn't come easy in the business world owing to the high competition, and you have to stand out among your competitors to survive and succeed.

Business success largely depends on advertising, and one of the most effective ways of advertising is through videos. There are a lot of video production companies like Phoenix Video Production specializing in business related video productions, which have proved to be really effective. There are however some basic things every business person should know about business related video productions.


They say failure to plan is planning to fail, and that saying applies here too. Before the production process commences, plans of how the production will be conducted should be outlined. This is very important as it helps determine some very important aspects affecting the production like the budget and time required. It also helps prevent flaws during the process of production.


There are several factors that affect the cost of production of a video. They include the producing company itself and the magnitude of the video. It is every business objective to minimize costs and maximize profits. As such, you should be cautious of how deep in your pocket you will have to dig to get the video produced. However, sometimes sacrifices have to be made if you wish to attract more customers and as such you should be ready and willing to pay some more to get a good quality video to make a better impression on your target audience.


Just producing a video doesn't guarantee you more customers. The quality of the video really matters. A poor quality video may not only be useless, it may repel customers rather than attract them by making your business look poor. As such, the crew you hire for the video production should be experienced. Production equipment also differs in quality, and as such you should try to get the video produced using equipment capable of producing quality videos.


There are lots of video production companies, which differ in many aspects. There are many factors you should consider when choosing the company to produce the video. You should look at things like experience and fee. The task should be entrusted only to competent companies like Phoenix Video Production for a good quality video among other things.


The size of the video plays a big role in the impact it has on the audience. It also affects other factors like the cost of production. A small video doesn't require much to produce, and basic equipment like a camera, microphone and a small crew are sufficient, and the cost is not high. That is however not the case in large productions.


The location and background where the shooting is done is very important. The best place to do the shooting is in the business premises itself since you don't have to pay any to use the location. It also helps to market the business brand. You may however find a better location to do the shooting. At the end of the day, the objective is to produce quality video.

The Characters

Most videos feature characters to make them engaging, but some just feature the products. If you plan to have characters feature in your video, you need to make sure that they are capable and talented. You may use your employees if they meet the standards but to be on the safe side it is best to hire professional characters for quality.

Post Production

This is the part where the raw video is processed before it gets aired. At this point, you need to work with the crew to make it look as good as possible. This also needs an experienced and competent crew.


This is the process of making the video "popular" with the search engines. There is also competition in the internet and websites and any content on the internet is ranked according to quality. The video has to be optimized to make it rank high above the others so as to show first on the results page of search engines.


Where do you intend to post your video? You may have it aired on the TV or on websites on the internet. This is very important in determining the number of people it will reach. The venue however depends on many things including the target audience and the nature of your business.

The quality of your video depends on these factors and more, and as such you should pay attention to them. If however you are unable to do it for one reason or another, you should leave the task to capable producers. Phoenix Video Production is an example of a reputable video production company in the Phoenix, Arizona area. You can simply Google for your own areas and the results you get should be sufficient to find a reputable company to cater your business’ video production needs.

One Comment

  1. Levi Armstrong

    I’m planning to open a local jewelry store with my wife in our town. We want to hire a video production service to make quality advertisements that we will play on our local television channel. I like that you said we should hold the location of the shoot on the business premise to save money and market the brand. I’ll take that into consideration and discuss it with my wife so we can choose if we’re going to hire the service before or after the store is done. Thanks!

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