Friday, May 10, 2024
In today’s dynamic market, advertising plays a pivotal role in determining the success of a business. A well-planned and executed advertising campaign can significantly impact brand visibility, customer engagement, and revenue generation. However, creating an effective campaign is no simple task. It requires thorough research, strategic planning, and a deep […]
In today’s digital era, having an online presence is no longer a luxury but a necessity for businesses. According to a study conducted by the Pew Research Center, 89% of adults in the United States use the Internet, making it a vast pool of potential customers. Establishing an online presence […]
As Baby Boomers get older, there’s a growing need for resources and information related to senior healthcare. The oldest “Boomers”, or people born after World War II – from 1946 to 1964 will be turning 76 next year. According to the 2020 U.S. Census data, by 2030 everyone in this […]
For quite some time we’ve been told print media is on the way out and digital is the future. However, that couldn’t be further from the truth. Research has shown that around 44% of consumers read 1-2 printed magazines a month. When you compare this to 27% of people who […]
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]
Creating a digital magazine requires the passion for content generation and zeal to satisfy your audience. If you possess these two characteristics, then this guide is for you. Before you start creating a digital magazine, there are a number of aspects that require detailed analysis in order to achieve success. […]
What is PPC (Pay Per Click)? PPC service is not new, it has been around for many years. Though, its use is brand new for many businesses. So if you want to know to leverage this true ad platform to drive profitable online consumer behavior. Driving fast traffic to your […]
Internet marketing is a type of marketing efforts that is executed mainly on the internet using various powerful digital technologies in order to drive direct sales. Also referred to as online marketing, internet marketing works closely with online advertising – although not exclusively, as various online based marketing efforts still […]
The first question flying out of most prospective clients' mouths is - ‘'If I already have a mobile-friendly website, does my business need a mobile app?" And our response to that one is always constant - "What is the real purpose of your website?" The irony is, many business owners […]
The extent of success for a product is often determined by its launch, which is as much about doing things properly as it is avoiding mistakes. This article is designed to cover the top five things that, if done properly, will substantially increases the success of your product launch. It […]