Internet marketing is a type of marketing efforts that is executed mainly on the internet using various powerful digital technologies in order to drive direct sales. Also referred to as online marketing, internet marketing works closely with online advertising – although not exclusively, as various online based marketing efforts still use traditional type of advertising such as magazine advertising and television advertising in conjunction with its online advertising efforts. Regardless of the size of the business, majority of brands or companies nowadays are adopting internet marketing. One of the most talked-about advantage from internet marketing is the fact that it is the most inexpensive way for the companies to reach millions of their targeted audience that they may have not been able to reach using the traditional promotional means.
This whole shift is due to the advanced technology and also the fact that nowadays customers tend to rely heavily on internet as well as their handheld devices. Not only do they opt to purchase what they need online, they also search for information and reviews regarding the product that wish to purchase – forcing many brands to keep up with the changes and adapt to the public demands. As it is widely known, internet marketing are divided into a number of specialized areas such as email marketing, web marketing, and social media marketing. Read on to get an in-depth understanding of the differences and also the explanation on how each area of specialization works.
· Email marketing
This type of marketing is often seen as the most intrusive type of marketing. Promotional marketing efforts of a brand as well its advertising efforts are sent directly to the email address of both prospective customers and existing customers. While email marketing allows recipients to unsubscribe themselves in order to stop getting any emails anytime, this type of internet marketing more often than not gets in the nerves of its recipients. With a high risk of being unsubscribed and ignored by the recipients, a brand must carefully craft and time their promotional and advertising efforts because if not done right, the brand will not be able to get the point across which results in an ineffective marketing.
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· Web marketing
Web marketing is the umbrella of various web-based marketing efforts. Using an official website that belongs to the brand, informative content and subtle promotional advertising that allows prospective customers to get the information pertaining to the product they wish to purchase and also allows them to purchase it directly on the website.
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· Affiliate marketing
Instead of paying for expensive advertisement slots, many businesses nowadays resort to affiliate partnership marketing. Although this type of internet marketing is highly connected to web marketing, it does not work the same way. An affiliate, by definition, is a partner of one particular brand that agrees to promote as well as market the brand or the service for a fee. Their commission is calculated differently, depends on the agreement between the affiliate and the brand. Some calculate the commission based on the number of products sold through the given link, and others calculate its commission based on the organic reach.
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· Display advertising
Display advertising is a type of marketing efforts which uses advertisement banners that are linked to the brand’s official website; the target of this type of advertising is more often than not to boost traffic to the official website in order to raise awareness of the brand’s existence in general, or its product.
· Social media marketing
Social media marketing is a type of internet marketing that is strategically planned – aiming for an increased awareness, the advertisements are shared through various social media platforms such as Facebook, Instagram and Twitter. In order to achieve the desired level of awareness, they give extra attention to the content they post – the better the content, the higher the chance it will go viral and reach more audience. And in order to reach the right audience, brands typically work with social media strategists that help them determine which is the most efficient platform by finding out the target demographic of the brand’s audience.
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