Not long ago, a business’s innovation process followed a pretty predictable storyline: A small group of people came up with an idea. They created a prototype of the new product or did a test run of the new process. They had a small focus group of customers provide them with […]
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Are You A Creative? You Might Need A Lawyer
As a creative, you're probably more interested in your art and aspects of design and expression than you are in the legal system. But for some creatives wo are innovators in every field, such as writers, photographers, video producers, musicians, designers, artists and even architects and engineers, a knowledge of […]
Social 3.0 Letting Your User Make Money from Their Engagement
Some readers may be thinking, ‘Social 3.0? What happened to Web 2.0? What’s going on?’ Before we dig deep, let’s clarify a few things. Traditional websites (Web 1.0) simply provide information without fostering engagement. Web 2.0 websites allow for asynchronous engagement: staggered engagement. This is like facebook, where you can […]