Videos on the internet are a powerful source of entertainment and dissemination of information. There are many, many reasons why a person would want to create videos online. Sometimes they are used as a marketing tool, sometimes people like creating them simply for the sake of the art, while plenty others use it to promote themselves.
According to Forrester Research, an independent technology and market research company that provides advice on existing and potential impact of technology, 45.4% of internet users watch at least one video in a month, while the average web user watches at least 32.3 videos in that same month. Each day, more than 100 million people watch videos online.
With that in mind, it is imperative that should anybody want to create compellingly good videos that they be of a certain quality. The art of making videos is really not as easy as it seems, especially for the uninitiated. Fortunately, this article will aid the reader in making enjoyable videos that can grab people’s attention.
Choose a simple and powerful video creation tool
First off, before actually going into videos themselves, an excellent program that can help you make amazing videos is available for you at shakem.com. Not only does Shakem have a very user-friendly interface, it also comes equipped with tools that help you connect and share your videos over popular social networking sites like Facebook, Twitter, YouTube, etc. It even has a YouTube interface that lets you take videos directly from that site and add them to your work. A nifty tool that is extremely useful in easily creating great videos.
Going with a Goal
Before you start making a video, you need to clearly identify why you’re doing it. Is it because you want to share what you like doing with others? Is it because you want to be famous? Is your goal to advertising something?
Make sure you know what values you want to deliver to your viewers. If, for example, you want to entertain, keep in mind that you have to compete with TV shows and the like for the same attention people possess.
Also, if you are promoting a particular product or brand, then decide if you want to outright advertise the product itself or create awareness for the brand that makes the product.
Viral is NOT the only way to go
We all want our videos to be the next "Gangnam Style" or whatever that is currently doing the rounds on YouTube’s most viewed segment. But please understand that videos that do end up going viral are usually professional products of an extremely skilled workforce. People with experience and means are usually the ones that create such videos, not something that the average internet user can achieve. However, keep in mind that even if your video doesn’t go viral, it isn’t necessarily a failure. Lots of people on YouTube have had humble beginnings, growing in popularity only with great effort and perseverance.
Find your viewers and their issues
Often, one’s videos may be geared towards catering to a particular group of people with similar interests. An excellent idea is to first identify what kind of people you want your videos to attract and then make the subject of that video something that addresses the interest of this group. There are several ways to do this, such as visiting blogs, observing tweets, comments, etc.
Be Consumer-centric
This is pretty basic but it’s still extremely important. Keep in mind that whatever your video is about, it’s ultimately also about your viewers. Your intent behind the video must come across in it, so always keep in mind never to lose sight of that. Ultimately, no matter what it is that you do, you want your video to be viewed. With regard to that, your viewers are of prime importance.
Universal Rules…what universal rules?
When it comes to what determines the success of a video, it is honestly up to the creator. Many marketing experts say that short, concise videos are the best as they do not consume much of the viewer’s time, but we have seen repeatedly that some of the most viewed videos are quite long. "Gangnam Style" didn’t care for its viewer’s time, after all! It falls on you as the creator to decide how long your video should be. Be objective and allot as much time as the subject of your video requires, but don’t overdo it.
