Thursday, May 2, 2024
[youtube https://www.youtube.com/watch?v=xJkB8PFD-eo]The comparison between platforms to determine which is the securest in terms of privacy and hacking is nothing new. For many years, the robust security features of Blackberry had kept the job of picking a winner really simple. However, ever since it vacated the top spot on the podium, […]
To be a master of the SERPs, you’re, obviously, likely to require more than a website that’s merely search-optimized or well-designed. You may need a lot of social recognition, superior hyperlinks, co-citations, etc. for that. The trouble with these rating aspects is that they’re hard to achieve quantity-wise and usually […]
For most employees, the employee benefits offered by employers are just as important as the salary. This is the case if medical insurance is offered for the worker and even his or her family. While benefits for workers aren’t cheap, they can certainly result in attracting top employees who will […]
It is a sobering thought that just 54 percent of US workers receive retirement benefits from their employers. Even more worryingly, many people are under the mistaken impression that Social Security will provide for the bulk of their retirement needs. The truth is, Social Security is and always was, intended […]
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
As information technology (IT) organizations struggle to deliver applications to their business customers, they are increasingly more open to implementing new approaches to project management. One such approach is using an IT project management office (PMO). A strong PMO can benefit an organization in many ways. The primary benefit is […]
Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]
Preventing accidents is everybody’s job. These prevention activities have a huge payback, both financially and in terms of morale. Be extra cautious when using toxic substances. If allowed to enter the body, they can cause damage to your nervous system, bones, or reproductive organs. They can be inhaled as […]
It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]
A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]
Web malls have generally been unsuccessful on the Web with very few exceptions. Although they seem like a great idea—after all, they work well in local geographical areas—they have not been able to attract much attention on the Web. Therefore, I don't see them as a significant force in ecommerce. […]
Building a new business or growing one that exists takes lots and lots of hours and lots and lots of hard work. Many of the wannabe and newbie webmasters I have met do not seem to understand this. Until they do, there isn’t even a chance of success. Back in the […]