The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
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A Strategy for Improvement and Success of the IT Project Management Office
As information technology (IT) organizations struggle to deliver applications to their business customers, they are increasingly more open to implementing new approaches to project management. One such approach is using an IT project management office (PMO). A strong PMO can benefit an organization in many ways. The primary benefit is […]
Strategies for Success and Business Profitability During Tough Times
Many of the strategies that were appropriate and effective in the past are no longer above reproach. In fact, we have learned over the years that the global marketplace is a dynamic place, full of turmoil; therefore, rethinking of past assumptions and engaging in out-of-the-box thinking is always required. Organizations […]
How to Sell Solutions at the Highest Level
Sales take place at different levels. Some sales require what I call the clerk approach. If I'm buying a toothbrush and the store clerk started asking about how often and how long I brush, I'd run. I just need a toothbrush. Some sales require the salesperson approach. If I'm buying a computer, […]
How Organizational Characteristics of a Business Affect Customers’ Goals
Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]
The Business Benchmarking Process
Benchmarking is the continuous process of measuring products, services, and practices against the toughest competitors or those companies regarded as leaders. Benchmarking is a method of comparing processes, products, and services against organizations with the best practices. You can benchmark best practices to identify how others achieve outstanding results, and […]
The Importance of External Advisors in Successful Companies
The engagement of talented consultants from various professional fields is essential to the success of the company. There are traditional areas, such as economic and legal matters, in which every company customarily hires outside advisors. But there are also professional consultants in other fields who may contribute to the company […]
Common Questions in Strategic Planning
There are seven key questions in strategic planning, both for you and for your business. These are questions that you need to ask and answer over and over, throughout your career. Sometimes a new answer to any of these questions can dramatically change the direction of your business and your […]
Best Home Based Businesses and Opportunities
There are a few businesses that you can get up and running quickly if time is of the essence. If youve just lost a job or you cant take the one you have much longer, here are a couple of fast start ideas. 1. Private Tutor. To start this business, […]
How do I Sell Products Produced by Others?
The short answer is indirectly, and with a very light touch. We have all hit sites that seem like nothing but a catalog of stuff being sold. Flashy, blinking banners. Bellowing sound, if you allow it. I don’t know how they can sell anything. I run quickly without even a thought […]
Fundamental Questions to Achieve Online Business Success
If you are determined to build a successful online business, here’s a plan that works, even if you are brand new to the Web. The key to it is to take a small step in each of several areas all at the same time. As long as each step takes […]
Planning the Way to Success with Your Online Business
Building a new business or growing one that exists takes lots and lots of hours and lots and lots of hard work. Many of the wannabe and newbie webmasters I have met do not seem to understand this. Until they do, there isn’t even a chance of success. Back in the […]