As a business owner with a small size IN 2023, you are entering the business world with a desire to make your passion and dream into a profitable business that can provide for your family and family members. There are even more ambitious goals, like making your small-scale business an enterprise […]
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A Beginner’s Guide To White Labeling and Private Labeling
When most people think of manufacturing, they think of huge factories with miles upon miles of assembly lines operated by workers in blue uniforms. And while this may have been true at one time, it’s no longer the case. With the advent of white labeling and private labeling, smaller businesses […]
A Winning Guide on Ecommerce Product Development Strategy to Level Up Your Business
It goes without saying that your product is the primary reason your customers engage and interact with your brand. If you make your customers fall in love with your product, then the “sky is the limit” for your business. You require a comprehensive enhanced strategy that helps your e-commerce business […]
Top Content Marketing Ideas for Small Businesses
Content marketing is an option for small businesses to increase their audience and brand awareness. Content marketing is the creation and distribution online of materials that drive traffic towards your website. Blogs, infographics, and white papers can all be used to create interest in your products. Many small businesses find […]
What are a CEO’s responsibilities in a tech startup? Key roles, expertise, and skills
The importance of a CEO’s work is hard to underestimate. But what exactly does a CEO do in a digital startup, and how can they do it better? This article lays out the key roles, competencies, and skills for this position. Startup CEO areas of expertise In a startup, the […]
Negative SEO Tactics and Safeguard Against Negative SEO Attack
What is Negative SEO? Negative SEO is ultimately a term that describes an attack against a website. The attacked website should be banned from the front result pages of the search engines. So it’s about achieving the exact opposite effect you normally want to achieve with SEO. This explains the […]
Why Content Marketing Strategies Are Pivotal for a Startup’s Online Commercial Success
With a new startup making the rounds each passing day, it goes without saying that your business, in order to excel and be different from all the others in the crowd, needs to invest in content marketing strategies. While it is natural that businesses should focus on the quality of […]
How to Be Successful as a Blogger
What’s In It for Me? There are more than 600 million blogs today and at one point, a new blog was created every second of every minute of every day. Yet, 99% of blogs fail within the first year. The main reason for this is simply because the content does […]
Interesting Ways Technology is Impacting the Digital Marketing Industry in 2022
According to Statista, global data shows that marketing technology transactions reached a record 166 deals in 2021, nearly doubling the figure recorded in 2020. This means more companies are investing huge amounts of capital in digitizing and automating their commercial strategies to catch more customers. In addition, there was a […]
How to Choose the Right Explainer Video Company
In the current business world, competition is stiff. Therefore, if you are an entrepreneur and you want the business to grow, you must ensure that it distinguishes itself from competitors; you have to put extra effort into the marketing strategies. This can be achieved by getting an explainer video company. […]
Big data and Marketing: The relationship that works
Given the technological advances of recent years, the internet has expanded access to information, generating greater interactivity among users. Did you know that 90% of all the data in the world was created in the last two years? Thanks to Big Data, new products, and more focused marketing face a […]
7 Reasons Why Your Businesses Should Have Mobile App
Digital media plays an important role in our lives in today’s high-tech society. Many small business owners, however, still feel that having a website or a Facebook page is enough to attract and communicate with their customers — which is just not the case. The truth is, every business small […]