Admittedly, I spend considerable time reading hundreds of self-professed domain professionals' assessments of what valuation methods are deemed ‘accurate' when estimating selling costs for said domain. Many agree that expected marketing costs levy into final valuation, while others throw in useless intangibles, such as past sales history of similar TLD's. Inevitably, […]
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How to Craft a Successful Direct Mail Offer
Is your direct mail campaign plagued with dumpy design and crummy copy? Oh, no! These are considerable constraints. There is, however, one glimmer of hope: a strong offer combined with a compelling call-to-action. A well-crafted offer can contribute to 30% of your direct marketing success, according to MarketingProfs. In short, […]