It is a sobering thought that just 54 percent of US workers receive retirement benefits from their employers. Even more worryingly, many people are under the mistaken impression that Social Security will provide for the bulk of their retirement needs. The truth is, Social Security is and always was, intended […]
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Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Tips on Saving on Energy and Lighting Costs
Having energy is a necessity in life but it costs a lot of money. This is why you should think of various ways to cut back on your energy costs. These ways should not adversely affect your daily activities. In other words, you should save on energy without necessarily straining […]
Mastering Marketing 101: Be Like a Well-Maintained Car
No, I am not trying to sound like the old kung-fu master from a martial arts movie. I’m just saying that you need to treat your business investment like a car; you should take good care of it. I’d like to think that marketing tactics (or marketing strategies, whatever you […]
Should You Ever Buy a New Car?
Walking onto a dealership lot, and driving off in a brand new car - this is a common dream for most people, their entire lives. Right up there with home ownership, everyone dreams about the day they can afford to buy that new car! When you start to crunch the […]
Why Marketing Is Important For Any Business
It's been almost a year since I started an online business and so far I've learned a lot about businesses in general, one of the things that really has served me is learning that business is simply the process of exchanging money for something, this process, which is called "a […]