To be a master of the SERPs, you’re, obviously, likely to require more than a website that’s merely search-optimized or well-designed. You may need a lot of social recognition, superior hyperlinks, co-citations, etc. for that. The trouble with these rating aspects is that they’re hard to achieve quantity-wise and usually […]
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How Organizational Characteristics of a Business Affect Customers’ Goals
Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]
Basic Elements of an E-business Model
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
The Three Phase Change Management Framework for E-Business Transformation
Phase I -: People It is very important to have a few champions who can spearhead the change process. If a company finds that there are no existing employee members who can own the e-transformation process, then the company needs to recruit from outside. These champions are not only visionaries […]
Advice on Planning an Exhibition Display
Exhibition displays provide an invaluable opportunity for business organizations in any industry, enabling them to create a retail experience that effectively brings the customers to them. What’s more, it’s a retail experience that makes the customer or potential client feel as if they are in the driving seat, without all the […]
How the Internet Helps Businesses
The turn of the 21st century marked the advent of the Internet as one of the most important tools in business. Its capability to transfer data at amazing speeds has tremendously decreased the time required to transmit information, allowing almost real-time processing of data even when the processing center is […]
The Importance of Customer Relationship Management in Online Markets
Customer Relationship Management (CRM) represents a comprehensive and extensive business marketing strategy integrating processes, technology and all activities related to customers. As a solid platform, pursuing permanent development and improvement, the Internet provides a solid base to deliver CRM services-the eCRM. In most cases, eCRM is a one-to-one experience, involving […]
How Technology Saves Businesses Time And Money
Many businesses operate on very small profit margins so any opportunity to reduce costs should be considered and utilized. One of the biggest costs for any business today is labor; reducing the total hours required to complete a task is often the easiest way to reduce costs. Therefore, businesses need […]
The Modern Face of SEO: How to Become a Thought Leader
While the reports of SEO’s demise may have been greatly exaggerated during 2013, there is little doubt that its fundamental nature and delivery mechanisms have changed considerably with the advent of content marketing. This year will finally content marketing emerge as the primary aspect of business outreach strategies, with Econsultancy’s […]
Russian Roulette: When Businesses Lack File-Sharing Security Policies
The after-life of files shared by employees through file-sharing platforms is longer than many companies realize. Through platforms such as Dropbox and HighTail, employees can continuously communicate and collaborate with colleagues, whether they are nearby or in on the other side of the world. This virtual proximity has become not […]
How Businesses can Get Faster?
Today’s businesses know that faster is better: It means happier customers, faster production, more efficient workflow, and better damage mitigation. It is no surprise that a notable chunk of modern innovations and technologies work to speed up the average business. The following tech trick and services are hard at work […]
Building a Business on a Shoestring Budget
The world economy is constantly changing, thanks primarily to the fluctuating fortunes being experienced by both developed and emerging economies alike. While 2012 saw the continued emergence of developing economies such as China, India and Brazil, for example, this year has seen more established nations such as the UK and […]