Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]
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How Organizations Build Domain Name Recognition
When nonprofit organizations and other community-based outreaches take their rising fundraiser needs online, they'll partake in the same process that every business does: registering their domain name. Unfortunately, the secondary portion of an organization resides within the brand recognition portion of their business. Below you'll find some nifty ideas to keep […]
Unbelievable Real Life Negotiations
Businesspeople often treat their negotiations as a matter of life and death, even when they really aren't. However, what would happen if the stakes were higher than a handful of jobs, the price of a majority stock option, or even the future of an entire company? Here are seven real-life […]