The name of the game in the intensely competitive business world is to stay updated. The year has turned and with it many new trends are already starting to emerge for customer support services in 2015. It is essential that the business owners know about these and use the call […]
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Easy Tips for Marketing to Baby Boomers and Seniors
When it comes to advertising, seniors are fairly and accurately represented. From commercials for arthritis medication to… commercials for retirement financial services… Well, maybe they're not so much accurately represented as represented. Sort of. The reality is that Baby Boomers and older generations are often omitted from marketing unless a […]
Key Points to Hosting Web Conferences
Increases in modern technology have changed the landscape of how business meetings are conducted on a daily basis. In particular, web conferencing has increased the productivity of meetings whilst reducing unnecessary travel costs to and from client’s sites. However, these meetings bring some challenges of their own, so consider the […]
Reasons to Wear Compression Garments
Most people think of compression garments as something you wear to treat a medical condition like venous insufficiency or varicose veins. Or, they are something that overweight people, or pregnant women, wear to prevent the excess weight from damaging their veins. In short, they believe that the only people who […]
How to Upskill Yourself in the Mining Industry
The demands and challenges in the mining industry seem to increase in number and complexity as the years go on. And for you who's in the business, you do have to keep up in addressing these concerns. This is why you need to seek more ways on how you can […]
Top 5 E-bay and Amazon-like Marketplaces around the World
As most well informed individuals might evidently know, the advent of the internet has dramatically altered the way most things are done. And this of course includes how business is conducted today. With the growing rate of online shoppers seeking for goods and services they want, many firms are increasing […]
The Visible Approach to Marketing Products for Women
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Will Facebook Profiles Benefit from Face Profile Recognition?
Facebook has said that their new facial recognition software can identify faces on a level very close to the human brain’s ability to do the same. We’ll have to wait and see about that. But, it does boast one really interesting new feature: it can identify your face in profile […]
The Retail Marketing Sector in India
Indian retailing is poised at an inflexion point and is predicted to witness major changes in the recent years to come. Domestic major retail players have announced aggressive expansion plans and a number of multinational retail chains are making their entry through various routes. This competition is bringing in new […]
Transparent Marketing Secrets for Women
A transparent approach guides marketers to go beyond the obvious and truly tailor programs for the community they want to reach. Here are some secrets used by the best transparent marketers in the business: 1 SHOW HER “REAL” WOMEN AND RELATABLE SCENARIOS For the last twenty years, in survey after […]
Top Reasons to Trade in the Forex Market
The economic situation in the entire world and the Global Economic Crisis whose effects we all feel even today have left many people rushing to find other investment and/or trading options than the stock exchange. The main issue has been the security of the trading assets. Still, the Forex trading […]