Author: Occam DM

Infinity Reach
Communication

Four ways to achieve a customer-centric marketing

Customer-centricity has become a topic of much debate in marketing in recent months, as brands continually strive to demonstrate that they’re putting the customer first. With the GDPR now looming on the horizon, ensuring the data that organisations use to target their consumers is legitimate and that their communications are […]

The new ePrivacy Directive – making life after GDPR tougher?
Law

The new ePrivacy Directive – making life after GDPR tougher?

If you’ve been preparing for the introduction of the GDPR by reviewing the information that’s already publicly available, you may have noticed that a large part of the framework relates to the PECR (Privacy and Electronic Communications Regulations). PECR covers specific rights that individuals have with regards to electronic communications (marketing […]

Data Protection – Compliance is not enough
IT

Data Protection – Compliance is not enough

Imagine the situation – May 2018 approaching ever closer, you’ve mapped your data landscape, audited and classified the data you are holding and implemented changes to tighten up on existing obligations which GDPR will bring; happy days for the legal and compliance teams and the Board are satisfied that the […]

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