Why is digital marketing important for business? Any business requires promotion for its growth. Promotion involves communicating the existence of your business to the maximum number of people and also to convince them to buy your products and services. Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, Direct Marketing are […]
Author: Amit Mukherjee
Six Writing Styles That Millennials Can’t Ignore
Millennials are the fastest growing consumer group in the world. In 2020, 30% of all retail sales will be geared towards millennials. Marketing to millennials is a different ball game compared to the era of Gen X and Boomers. If you are trying to convince this younger generation to buy your products […]
How to Increase Your Revenue Without Growing Your Sales Team
In early 2007, I took on the role of head of sales for the Eastern region at a tech startup in Boston. At the time, this sales organization was failing: sales reps weren’t hitting their marks and the pressure was undeniably weighing down on the team. Since we were a […]
9 Things Every HR Professional Needs to Do to Succeed
“I’m a people person” and “I like helping others” are two common reasons HR professionals give for choosing their career path. While they’re good enough reasons to get started, they aren’t nearly good enough to be great. After more than 30 years in HR, I have some thoughts about what […]
Financial markets: A discrete source of earning for intelligent people!
Everybody gets to live their own ways of lives. To sustain happily people are in need of one sole thing which is money. Even though there is lots of happiness without money but the center of attraction stands as money. Most of the people are attracted to a certain place […]
The Continued Rise of Social Media Marketing: What Will It Offer in 2018?
Social media is constantly evolving and is continuing to play a major role in any small business’s digital media marketing strategy. As Nathan Mendenhall opines, it is vitally important to have “a solid social media strategy [as it] will help you navigate towards business goals through the ever-changing social landscape”. […]
Top Six Reasons New Businesses Fail
It’s often said that more than half of new businesses fail during the first year. According to the Small Business Association (SBA), this isn’t necessarily true. The SBA states that only 30% of new businesses fail during the first two years of being open, 50% during the first five years […]
How to Build an Efficient Conversion Funnel
Every marketer understands the traditional sales funnel. Move the herds into the opening (awareness), give them opportunities that might be of value to them, make proposals that sweeten the pot, and then get those conversions in the form of sales. Additions to the sales funnel in recent years have included […]
Five Marketing Ideas to Boost Your Business Growth in 2017
Finally, 2017 is here. A new year, a time to start on new things. This is the time when most of the business owners mull over setting in place new and better marketing strategies for the growth of their businesses.But how do you know which marketing technique to adapt onto […]