Author: Amit Mukherjee

How To Use Digital Marketing To Promote Your Business
Marketing

How To Use Digital Marketing To Promote Your Business

Why is digital marketing important for business? Any business requires promotion for its growth. Promotion involves communicating the existence of your business to the maximum number of people and also to convince them to buy your products and services. Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, Direct Marketing are […]

Six Writing Styles That Millennials Can’t Ignore
Research

Six Writing Styles That Millennials Can’t Ignore

Millennials are the fastest growing consumer group in the world. In 2020, 30% of all retail sales will be geared towards millennials. Marketing to millennials is a different ball game compared to the era of Gen X and Boomers. If you are trying to convince this younger generation to buy your products […]

Top Six Reasons New Businesses Fail
Small business

Top Six Reasons New Businesses Fail

It’s often said that more than half of new businesses fail during the first year. According to the Small Business Association (SBA), this isn’t necessarily true. The SBA states that only 30% of new businesses fail during the first two years of being open, 50% during the first five years […]

How to Build an Efficient Conversion Funnel
Marketing

How to Build an Efficient Conversion Funnel

Every marketer understands the traditional sales funnel. Move the herds into the opening (awareness), give them opportunities that might be of value to them, make proposals that sweeten the pot, and then get those conversions in the form of sales. Additions to the sales funnel in recent years have included […]

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