Search Results for "propositions"

Marketing

How to Build an Efficient Conversion Funnel

Every marketer understands the traditional sales funnel. Move the herds into the opening (awareness), give them opportunities that might be of value to them, make proposals that sweeten the pot, and then get those conversions in the form of sales. Additions to the sales funnel in recent years have included […]

Business

How to Build an Effective E-Business Strategy

There are four key issues that apply to most organizations. The following issues can be viewed as a prerequisite to building an effective e-business strategy: 1. Identify measurable business objectives. 2. Define costs and impact. 3. Align IT architecture. 4. Identify value propositions. Identifying Measurable Business Objectives Implementing an e-business strategy […]

Automotive

A Short Guide To Motorcycle Safety

There’s nothing quite like motorcycling-and that’s why its appeal has endured for so long. The thrill of getting out on to the open road on the back of a bike is quite something, and travelling by car just can’t seem to match it for many people. Nevertheless, it’s absolutely essential […]