Ever wondered why some webpages convert more leads than the others? Maybe specifically why your own website isn’t getting you the results you wanted. This is a question many people ask themselves, and fortunately there is a solution for everybody.
Design is literally the Key
When talking websites, everything turns around two aspects: design and copy (the professional word for your pitch). However, even when the copy is perfect, if the design lacks personality then it won’t convert. This is because looks are everything in this world!
First of all, ask yourself what does your brand represent. That will help you track down how your website needs to look like. A very handy exercise is to write down who your target audience is, what they like, and who they admire. Even if it sounds trivial, it’s a milestone to understand your brand and products to a higher level. Once you know who will buy and what you want to show for your product, you are ready to start!
Piers Ede from Barefoot says that “When a customer contacts us for a web design, the first thing we do is figuring out the business’ personality. This is a major step to creating something unique and attractive.”
This means that now that you finished your exercise, you know what your business’ personality is. And taking it from the words of an expert web designer, you can now think of showing that personality online. Think of a color palette that speaks your words. Imagine how you want the images to be. Browse around the web for layout inspiration.
And before you know it, you’ll have your website set for success and ready to convert more leads than ever. The main mistake most do is just to create any website, don’t commit the same crime! Make a website that is unique and shouts out loud what your product stands for!