If you want to attract people to your product, and keep them engaged, it’s important that you have a well-designed web presence. You want people to be impressed by your website, and you want them to come back again and again. For this to happen you need to ensure that your website is easy to use and contains plenty of useful information without being overcrowded. You also need to make sure that your website can be read effectively on multiple devices.
We are going to take a look at three aspects of great online design that you may to consider if you want to make sure that your website acts as an effective digital shop window.
Mobile compatibility
Making sure that your website can be accessed and read on a mobile device is important for two reasons. The first reason is that people no longer just use their smartphone to call or text. They can spend upwards of two hours each day accessing the Internet on a smartphone or other mobile device. You need to be able to tap into that valuable Internet time by enabling them to view your content on their mobile device.
The second reason is that Google search rankings take into account mobile compatibility, so you could have end up with a lower ranking if your website is not mobile friendly. If your website is not currently mobile friendly you can either create a separate website for mobile or start again using responsive web design so that your content can be viewed on any size of device.
Simple online magazine design
One of the most important things you need to do with your online presence is inform. You need to do this in a way that does not lead to your website being overcrowded with information. One of the best ways to achieve this is to create your own online publications. You can use a magazine creator to do this and it does not have to cost you a fortune, or require the investment of a lot of time. The whole process, from start to finish, is really simple.
The first thing you have to do is create the content, in the form of a pdf file. Once you have done this you just need to upload it to the magazine creator software, create an account and begin the conversion process. You can get access to the software free of charge, and simply pay extra for access to features such as branding.
Easy sign up
You should never underestimate the importance of making it easy for people to sign up to your website. Many businesses and organisations provide people with free access to their web content or product for a limited period. After this they require people to sign up to a subscription agreement. Problems arise when the sign up process becomes complicated. People become frustrated and decide not to sign up.
If this happens to you then you stand the chance of losing valuable subscription fees. Do not forget that you do not need a lot of detailed information about people from the outset; you can gather that information as your relationship with them progresses. At the outset all you need is basic contact information; only asking for this limited amount of information helps to keep your sign-up form simple. This means that people are more likely to sign-up to subscribe to your product.
You should never just take chances with your website design; you need to plan the design carefully and make sure it is optimised to appeal to the widest possible audience. You do not want to limit the appeal of your product or service so you need to make sure that people can view tour website on any device, that they can clearly see content that is not overcrowded and that they do not have to spend an age subscribing to your product or service.
